Reminder: Other people’s lives are not fodder for your feeds

#PlaneBae

You should cringe when you read that hashtag. Because it’s a reminder that people are being socially engineered by technology platforms to objectify and spy on each other for voyeuristic pleasure and profit.

The short version of the story attached to the cringeworthy hashtag is this: Earlier this month an individual, called Rosey Blair, spent all the hours of a plane flight using her smartphone and social media feeds to invade the privacy of her seat neighbors — publicly gossiping about the lives of two strangers.

Her speculation was set against a backdrop of rearview creepshots, with a few barely there scribbles added to blot out actual facial features. Even as an entire privacy invading narrative was being spun unknowingly around them.

#PlanePrivacyInvasion would be a more fitting hashtag. Or #MoralVacuumAt35000ft

And yet our youthful surveillance society started with a far loftier idea associated with it: Citizen journalism.

Once we’re all armed with powerful smartphones and ubiquitously fast Internet there will be no limits to the genuinely important reportage that will flow, we were told.

There will be no way for the powerful to withhold the truth from the people.

At least that was the nirvana we were sold.

What did we get? Something that looks much closer to mass manipulation. A tsunami of ad stalking, intentionally fake news and social media-enabled demagogues expertly appropriating these very same tools by gamifying mind-less, ethically nil algorithms.

Meanwhile, masses of ordinary people + ubiquitous smartphones + omnipresent social media feeds seems, for the most part, to be resulting in a kind of mainstream attention deficit disorder.

Yes, there is citizen journalism — such as people recording and broadcasting everyday experiences of aggression, racism and sexism, for example. Experiences that might otherwise go unreported, and which are definitely underreported.

That is certainly important.

But there are also these telling moments of #hashtaggable ethical blackout. As a result of what? Let’s call it the lure of ‘citizen clickbait’ — as people use their devices and feeds to mimic the worst kind of tabloid celebrity gossip ‘journalism’ by turning their attention and high tech tools on strangers, with (apparently) no major motivation beyond the simple fact that they can. Because technology is enabling them.

Social norms and common courtesy should kick in and prevent this. But social media is pushing in an unequal and opposite direction, encouraging users to turn anything — even strangers’ lives — into raw material to be repackaged as ‘content’ and flung out for voyeuristic entertainment.

It’s life reflecting commerce. But a particularly insidious form of commerce that does not accept editorial let alone ethical responsibility, has few (if any) moral standards, and relies, for continued function, upon stripping away society’s collective sense of privacy in order that these self-styled ‘sharing’ (‘taking’ is closer to the mark) platforms can swell in size and profit.

But it’s even worse than that. Social media as a data-mining, ad-targeting enterprise relies upon eroding our belief in privacy. So these platforms worry away at that by trying to disrupt our understanding of what privacy means. Because if you were to consider what another person thinks or feels — even for a millisecond — you might not post whatever piece of ‘content’ you had in mind.

For the platforms it’s far better if you just forget to think.

Facebook’s business is all about applying engineering ingenuity to eradicate the thoughtful friction of personal and societal conscience.

That’s why, for instance, it uses facial recognition technology to automate content identification — meaning there’s almost no opportunity for individual conscience to kick in and pipe up to quietly suggest that publicly tagging others in a piece of content isn’t actually the right thing to do.

Because it’s polite to ask permission first.

But Facebook’s antisocial automation pushes people away from thinking to ask for permission. There’s no button provided for that. The platform encourages us to forget all about the existence of common courtesies.

So we should not be at all surprised that such fundamental abuses of corporate power are themselves trickling down to infect the people who use and are exposed to these platforms’ skewed norms.

Viral episodes like #PlaneBae demonstrate that the same sense of entitlement to private information is being actively passed onto the users these platforms prey on and feed off — and is then getting beamed out, like radiation, to harm the people around them.

The damage is collective when societal norms are undermined.

#PlaneBae

Social media’s ubiquity means almost everyone works in marketing these days. Most people are marketing their own lives — posting photos of their pets, their kids, the latte they had this morning, the hipster gym where they work out — having been nudged to perform this unpaid labor by the platforms that profit from it.

The irony is that most of this work is being done for free. Only the platforms are being paid. Though there are some people making a very modern living; the new breed of ‘life sharers’ who willingly polish, package and post their professional existence as a brand of aspiration lifestyle marketing.

Social media’s gift to the world is that anyone can be a self-styled model now, and every passing moment a fashion shoot for hire — thanks to the largess of highly accessible social media platforms providing almost anyone who wants it with their own self-promoting shopwindow in the world. Plus all the promotional tools they could ever need.

Just step up to the glass and shoot.

And then your vacation beauty spot becomes just another backdrop for the next aspirational selfie. Although those aquamarine waters can’t be allowed to dampen or disrupt photo-coifed tresses, nor sand get in the camera kit. In any case, the makeup took hours to apply and there’s the next selfie to take…

What does the unchronicled life of these professional platform performers look like? A mess of preparation for projecting perfection, presumably, with life’s quotidian business stuffed higgledy piggledy into the margins — where they actually sweat and work to deliver the lie of a lifestyle dream.

Because these are also fakes — beautiful fakes, but fakes nonetheless.

We live in an age of entitled pretence. And while it may be totally fine for an individual to construct a fictional narrative that dresses up the substance of their existence, it’s certainly not okay to pull anyone else into your pantomime. Not without asking permission first.

But the problem is that social media is now so powerfully omnipresent its center of gravity is actively trying to pull everyone in — and its antisocial impacts frequently spill out and over the rest of us. And they rarely if ever ask for consent.

What about the people who don’t want their lives to be appropriated as digital windowdressing? Who weren’t asking for their identity to be held up for public consumption? Who don’t want to participate in this game at all — neither to personally profit from it, nor to have their privacy trampled by it?

The problem is the push and pull of platforms against privacy has become so aggressive, so virulent, that societal norms that protect and benefit us all — like empathy, like respect — are getting squeezed and sucked in.

The ugliness is especially visible in these ‘viral’ moments when other people’s lives are snatched and consumed voraciously on the hoof — as yet more content for rapacious feeds.

#PlaneBae

Think too of the fitness celebrity who posted a creepshot + commentary about a less slim person working out at their gym.

Or the YouTuber parents who monetize videos of their kids’ distress.

Or the men who post creepshots of women eating in public — and try to claim it’s an online art project rather than what it actually is: A privacy violation and misogynistic attack.

Or, on a public street in London one day, I saw a couple of giggling teenage girls watching a man at a bus stop who was clearly mentally unwell. Pulling out a smartphone, one girl hissed to the other: “We’ve got to put this on YouTube.”

For platforms built by technologists without thought for anything other than growth, everything is a potential spectacle. Everything is a potential post.

So they press on their users to think less. And they profit at society’s expense.

It’s only now, after social media has embedded itself everywhere, that platforms are being called out for their moral vacuum; for building systems that encourage abject mindlessness in users — and serve up content so bleak it represents a form of visual cancer.

#PlaneBae

Human have always told stories. Weaving our own narratives is both how we communicate and how we make sense of personal experience — creating order out of events that are often disorderly, random, even chaotic.

The human condition demands a degree of pattern-spotting for survival’s sake; so we can pick our individual path out of the gloom.

But platforms are exploiting that innate aspect of our character. And we, as individuals, need to get much, much better at spotting what they’re doing to us.

We need to recognize how they are manipulating us; what they are encouraging us to do — with each new feature nudge and dark pattern design choice.

We need to understand their underlying pull. The fact they profit by setting us as spies against each other. We need to wake up, personally and collectively, to social media’s antisocial impacts.

Perspective should not have to come at the expense of other people getting hurt.

https://platform.twitter.com/widgets.js

This week the women whose privacy was thoughtlessly repackaged as public entertainment when she was branded and broadcast as #PlaneBae — and who has suffered harassment and yet more unwelcome attention as a direct result — gave a statement to Business Insider.

“#PlaneBae is not a romance — it is a digital-age cautionary tale about privacy, identity, ethics and consent,” she writes. “Please continue to respect my privacy, and my desire to remain anonymous.”

And as a strategy to push against the antisocial incursions of social media, remembering to respect people’s privacy is a great place to start.


Source: https://techcrunch.com/2018/07/14/1672711-planefeo/

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Yes, open office plans are the worst

If you’re endlessly distracted by your co-workers in the gaping open office space you all share, you’re not alone. Compared to traditional office spaces, face-to-face interaction in open office spaces is down 70 percent with resulting slips in productivity, according to Harvard researchers in a new study published in Philosophical Transactions of the Royal Society B this month.

In the study, researchers followed two anonymous Fortune 500 companies during their transitions between a traditional office space to an open plan environment and used a sensor called a “sociometric badge” (think company ID on a lanyard) to record detailed information about the kind of interactions employees had in both spaces. The study collected information in two stages; first for several weeks before the renovation and the second for several weeks after.

While the concept behind open office spaces is to drive informal interaction and collaboration among employees, the study found that for both groups of employees monitored (52 for one company and 100 for the other company) face-to-face interactions dropped, the number of emails sent increased between 20 and 50 percent and company executives reported a qualitative drop in productivity.

“[Organizations] transform their office architectures into open spaces with the intention of creating more [face-to-face] interaction and thus a more vibrant work environment,” study’s authors, Ethan Bernstein and Stephen Turban, wrote. “[But] what they often get—as captured by a steady stream of news articles professing the death of the open office is an open expanse of proximal employees choosing to isolate themselves as best they can (e.g. by wearing large headphones) while appearing to be as busy as possible (since everyone can see them).”

While this study is far from the first to point fingers at open office space designs, the researchers claim this is the first study of its kind to collect qualitative data on this shift in working environment instead of relying primarily on employee surveys.

From their results, the researchers provide three cautionary tales:

  1. Open office spaces don’t actually promote interaction. Instead, they cause employees to seek privacy wherever they can find it.
  2. These open spaces might spell bad news for collective company intelligence or, in other words, an overstimulating office space creates a decrease in organizational productivity.
  3. Not all channels of interaction will be effected equally in an open layout change. While the number of emails sent in the study did increase, the study found that the richness of this interaction was not equal to that lost in face-to-face interactions.

Seems like it might be time to (first, find a quiet room) and go back to the drawing board with the open office design.


Source: https://techcrunch.com/2018/07/13/yes-open-office-plans-are-the-worst/

Facebook would make a martyr by banning Infowars

Alex Jones’ Infowars is a fake news-peddler. But Facebook deleting its Page could ignite a fire that consumes the network. Still, some critics are asking why it hasn’t done so already.

This week Facebook held an event with journalists to discuss how it combats fake news. The company’s recently appointed head of News Feed John Hegeman explained that, “I guess just for being false, that doesn’t violate the community standards. I think part of the fundamental thing here is that we created Facebook to be a place where different people can have a voice.”

In response, CNN’s Oliver Darcy tweeted: “I asked them why InfoWars is still allowed on the platform. I didn’t get a good answer.” BuzzFeed’s Charlie Warzel meanwhile wrote that allowing the Infowars Page to exist shows that “Facebook simply isn’t willing to make the hard choices necessary to tackle fake news.”

Facebook’s own Twitter account tried to rebuke Darcy by tweeting, “We see Pages on both the left and the right pumping out what they consider opinion or analysis – but others call fake news. We believe banning these Pages would be contrary to the basic principles of free speech.” But harm can be minimized without full-on censorship.

There is no doubt that Facebook hides behind political neutrality. It fears driving away conservative users for both business and stated mission reasons. That strategy is exploited by those like Jones who know that no matter how extreme and damaging their actions, they’ll benefit from equivocation that implies ‘both sides are guilty,’ with no regard for degree.

Instead of being banned from Facebook, Infowars and sites like it that constantly and purposely share dangerous hoaxes and conspiracy theories should be heavily down-ranked in the News Feed.

Effectively, they should be quarantined, so that when they or their followers share their links, no one else sees them.

“We don’t have a policy that stipulates that everything posted on Facebook must be true — you can imagine how hard that would be to enforce,” a Facebook spokesperson told TechCrunch. “But there’s a very real tension here. We work hard to find the right balance between encouraging free expression and promoting a safe and authentic community, and we believe that down-ranking inauthentic content strikes that balance. In other words, we allow people to post it as a form of expression, but we’re not going to show it at the top of News Feed.”

Facebook already reduces the future views of posts by roughly 80 percent when they’re established as false by its third-party fact checkers like Politifact and the Associated Press. For repeat offenders, I think that reduction in visibility should be closer to 100 percent of News Feed views. What Facebook does do to those whose posts are frequently labeled as false by its checkers is “remove their monetization and advertising privileges to cut off financial incentives, and dramatically reduce the distribution of all of their Page-level or domain-level content on Facebook.”

The company wouldn’t comment directly about whether Infowars has already been hit with that penalty, noting “We can’t disclose whether specific Pages or domains are receiving such a demotion (it becomes a privacy issue).” For any story fact checked as false, it shows related articles from legitimate publications to provide other perspectives on the topic, and notifies people who have shared it or are about to.

But that doesn’t solve for the initial surge of traffic. Unfortunately, Facebook’s limited array of fact checking partners are strapped with so much work, they can only get to so many BS stories quickly. That’s a strong endorsement for more funding to be dedicated to these organizations like Snopes, preferably by even keeled non-profits, though the risks of governments or Facebook chipping in might be worth it.

Given that fact-checking will likely never scale to be instantly responsive to all fake news in all languages, Facebook needs a more drastic option to curtail the spread of this democracy-harming content on its platform. That might mean a full loss of News Feed posting privileges for a certain period of time. That might mean that links re-shared by the supporters or agents of these pages get zero distribution in the feed.

But it shouldn’t mean their posts or Pages are deleted, or that their links can’t be opened unless they clearly violate Facebook’s core content policies.

Why downranking and quarantine? Because banning would only stoke conspiratorial curiosity about these inaccurate outlets. Trolls will use the bans as a badge of honor, saying, “Facebook deleted us because it knows what we say is true.”

They’ll claim they’ve been unfairly removed from the proxy for public discourse that exists because of the size of Facebook’s private platform.

What we’ll have on our hands is “but her emails!” 2.0

People who swallowed the propaganda of “her emails”, much of which was pushed by Alex Jones himself, assumed that Hillary Clinton’s deleted emails must have contained evidence of some unspeakable wrongdoing — something so bad it outweighed anything done by her opponent, even when the accusations against him had evidence and witnesses aplenty.

If Facebook deleted the Pages of Infowars and their ilk, it would be used as a rallying cry that Jones’ claims were actually clairvoyance. That he must have had even worse truths to tell about his enemies and so he had to be cut down. It would turn him into a martyr.

Those who benefit from Infowars’ bluster would use Facebook’s removal of its Page as evidence that it’s massively biased against conservatives. They’d push their political allies to vindictively regulate Facebook beyond what’s actually necessary. They’d call for people to delete their Facebook accounts and decamp to some other network that’s much more of a filter bubble than what some consider Facebook to already be. That would further divide the country and the world.

When someone has a terrible, contagious disease, we don’t execute them. We quarantine them. That’s what should happen here. The exception should be for posts that cause physical harm offline. That will require tough judgement calls, but knowing inciting mob violence for example should not be tolerated. Some of Infowars posts, such as those about Pizzagate that led to a shooting, might qualify for deletion by that standard.

Facebook is already trying to grapple with this after rumors and fake news spread through forwarded WhatsApp messages have led to crowds lynching people in India and attacks in Myanmar. Peer-to-peer chat lacks the same centralized actors to ban, though WhatsApp is now at least marking messages as forwarded, and it will need to do more. But for less threatening yet still blatantly false news, quarantining may be sufficient. This also leaves room for counterspeech, where disagreeing commenters can refute posts or share their own rebuttals.

Few people regularly visit the Facebook Pages they follow. They wait for the content to come to them through the News Feed posts of the Page, and their friends. Eliminating that virality vector would severely limit this fake news’ ability to spread without requiring the posts or Pages to be deleted, or the links to be rendered unopenable.

If Facebook wants to uphold a base level of free speech, it may be prudent to let the liars have their voice. However, Facebook is under no obligation to amplify that speech, and the fakers have no entitlement for their speech to be amplified.

Image Credit: Getty – Tom Williams/CQ Roll Call, Flickr Sean P. Anderson CC


Source: https://techcrunch.com/2018/07/13/her-emails-two-point-oh/

Researchers find that filters don’t prevent porn

In a paper entitled Internet Filtering and Adolescent Exposure to Online Sexual Material, Oxford Internet Institute researchers Victoria Nash and Andrew Przybylski found that Internet filters rarely work to keep adolescents away from online porn.

“It’s important to consider the efficacy of Internet filtering,” said Dr, Nash. “Internet filtering tools are expensive to develop and maintain, and can easily ‘underblock’ due to the constant development of new ways of sharing content. Additionally, there are concerns about human rights violations – filtering can lead to ‘overblocking’, where young people are not able to access legitimate health and relationship information.”

This research follows the controversial news that the UK government was exploring a country-wide porn filter, a product that will most likely fail. The UK would join countries around the world who filter the public Internet for religious or political reasons.

The bottom line? Filters are expensive and they don’t work.

Given these substantial costs and limitations, it is noteworthy that there is little consistent evidence that filtering is effective at shielding young people from online sexual material. A pair of studies reporting on data collected in 2005, before the rise of smartphones and tablets, provides tentative evidence that Internet filtering might reduce the relative risk of young people countering sexual material. A more recent study, analyzing data collected a decade after these papers, provided strong evidence that caregivers’ use of Internet filtering technologies did not reduce children’s exposure to a range of aversive online experiences including, but not limited to, encountering sexual content that made them feel uncomfortable.21 Given studies on this topic are few in number and the findings are decidedly mixed, the evidence base supporting the widespread use of Internet filtering is currently weak.

The researchers “found that Internet filtering tools are ineffective and in most cases [and] were an insignificant factor in whether young people had seen explicit sexual content.”

The study’s most interesting finding was that between 17 and 77 households “would need to use Internet filtering tools in order to prevent a single young person from accessing sexual content” and even then a filter “showed no statistically or practically significant protective effects.”

The study looked at 9,352 male and 9,357 female subjects from the EU and the UK and found that almost 50 percent of the subjects had some sort of Internet filter at home. Regardless of the filters installed subjects still saw approximately the same amount of porn.

“Many caregivers and policy makers consider Internet filters a useful technology for keeping young people safe online. Although this position might make intuitive sense, there is little empirical evidence that Internet filters provide an effective means to limit children’s and adolescents’ exposure to online sexual material. There are nontrivial economic, informational, and human rights costs associated with filtering that need to be balanced against any observed benefits,” wrote the researchers. “Given this, it is critical to know possible benefits can be balanced against their costs. Our studies were conducted to test this proposition, and our findings indicated that filtering does not play a practically significant protective role.”

Given the popularity – and lucrative nature – of filtering software this news should encourage parents and caregivers to look more closely and how and why they are filtering their home Internet. Ultimately, they might find, supervision is more important than software.


Source: https://techcrunch.com/2018/07/13/researchers-find-that-filters-dont-prevent-porn/

The Rules of Link Building – Whiteboard Friday

Posted by BritneyMuller

Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today’s episode of Whiteboard Friday.

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The Rules of Link Building

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Video Transcription

Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link building. It’s no secret that links are one of the top three ranking factors in Goggle and can greatly benefit your website. But there is a little confusion around what’s okay to do as far as links and what’s not. So hopefully, this helps clear some of that up.

The Dos

All right. So what are the dos? What do you want to be doing? First and most importantly is just to…

I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what’s really of value for your site.

II. Local listings still do very well. These local business citations are on a bunch of different platforms, and services like Moz Local or Yext can get you up and running a little bit quicker. They tend to show Google that this business is indeed located where it says it is. It has consistent business information — the name, address, phone number, you name it. But something that isn’t really talked about all that often is that some of these local listings never get indexed by Google. If you think about it, Yellowpages.com is probably populating thousands of new listings a day. Why would Google want to index all of those?

So if you’re doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Link to those local listings to help Google get that indexed, and it sort of has this boomerang-like effect on your site. So hope that helps. If that’s confusing, I can clarify down below. Just wanted to include it because I think it’s important.

III. Unlinked brand mentions. One of the easiest ways you can get a link is by figuring out who is mentioning your brand or your company and not linking to it. Let’s say this article publishes about how awesome SEO companies are and they mention Moz, and they don’t link to us. That’s an easy way to reach out and say, “Hey, would you mind adding a link? It would be really helpful.”

IV. Reclaiming broken links is also a really great way to kind of get back some of your links in a short amount of time and little to no effort. What does this mean? This means that you had a link from a site that now your page currently 404s. So they were sending people to your site for a specific page that you’ve since deleted or updated somewhere else. Whatever that might be, you want to make sure that you 301 this broken link on your site so that it pushes the authority elsewhere. Definitely a great thing to do anyway.

V. HARO (Help a Reporter Out). Reporters will notify you of any questions or information they’re seeking for an article via this email service. So not only is it just good general PR, but it’s a great opportunity for you to get a link. I like to think of link building as really good PR anyway. It’s like digital PR. So this just takes it to the next level.

VI. Just be awesome. Be cool. Sponsor awesome things. I guarantee any one of you watching likely has incredible local charities or amazing nonprofits in your space that could use the sponsorship, however big or small that might be. But that also gives you an opportunity to get a link. So something to definitely consider.

VII. Ask/Outreach. There’s nothing wrong with asking. There’s nothing wrong with outreach, especially when done well. I know that link building outreach in general kind of gets a bad rap because the response rate is so painfully low. I think, on average, it’s around 4% to 7%, which is painful. But you can get that higher if you’re a little bit more strategic about it or if you outreach to people you already currently know. There’s a ton of resources available to help you do this better, so definitely check those out. We can link to some of those below.

VIII. COBC (create original badass content). We hear lots of people talk about this. When it comes to link building, it’s like, “Link building is dead. Just create great content and people will naturally link to you. It’s brilliant.” It is brilliant, but I also think that there is something to be said about having a healthy mix. There’s this idea of link building and then link earning. But there’s a really perfect sweet spot in the middle where you really do get the most bang for your buck.

The Don’ts

All right. So what not to do. The don’ts of today’s link building world are…

I. Don’t ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That’s going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that’s more of a suggestion. These other ones are definitely big no-no’s.

II. Don’t buy or sell links that pass PageRank. You can buy or sell links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don’t trust it. So definitely looking into those and understanding how that works.

III. Hidden links. We used to do this back in the day, the ridiculous white link on a white background. They were totally hidden, but crawlers would pick them up. Don’t do that. That’s so old and will not work anymore. Google is getting so much smarter at understanding these things.

IV. Low-quality directory links. Same with low-quality directory links. We remember those where it was just loads and loads of links and text and a random auto insurance link in there. You want to steer clear of those.

V. Site-wide links also look very spammy. Site wide being whether it’s a footer link or a top-level navigation link, you definitely don’t want to go after those. They can appear really, really spammy. Avoid those.

VI. Comment links with over-optimized anchor link text, specifically, you want to avoid. Again, it’s just like any of these others. It looks spammy. It’s not going to help you long term. Again, what’s the value of that overall? So avoid that.

VII. Abusing guest posts. You definitely don’t want to do this. You don’t want to guest post purely just for a link. However, I am still a huge advocate, as I know many others out there are, of guest posting and providing value. Whether there be a link or not, I think there is still a ton of value in guest posting. So don’t get rid of that altogether, but definitely don’t target it for potential link building opportunities.

VIII. Automated tools used to create links on all sorts of websites. ScrapeBox is an infamous one that would create the comment links on all sorts of blogs. You don’t want to do that.

IX. Link schemes, private link networks, and private blog networks. This is where you really get into trouble as well. Google will penalize or de-index you altogether. It looks so, so spammy, and you want to avoid this.

X. Link exchange. This is in the same vein as the link exchanges, where back in the day you used to submit a website to a link exchange and they wouldn’t grant you that link until you also linked to them. Super silly. This stuff does not work anymore, but there are tons of opportunities and quick wins for you to gain links naturally and more authoritatively.

So hopefully, this helps clear up some of the confusion. One question I would love to ask all of you is: To disavow or to not disavow? I have heard back-and-forth conversations on either side on this. Does the disavow file still work? Does it not? What are your thoughts? Please let me know down below in the comments.

Thank you so much for tuning in to this edition of Whiteboard Friday. I will see you all soon. Thanks.

Video transcription by Speechpad.com

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Source: https://moz.com/blog/rules-of-link-building

Goodwall gets $10.8M to expand its ‘LinkedIn for students’

Goodwall, a US-focused student and graduate professional network which aims to connect young people with college and employment opportunities, has closed a $10.8 million Series A funding raise.

The round was led by Randstad Innovation Fund, a strategic corporate VC fund that focuses on recruitment, and Swiss private equity firm Manixer. Additional investors include Francis Clivaz, Zurich Cantonal Bank and Verve Capital Partners.

The 2014 founded startup says it will be using the new funding to grow the professional network, which has a core demographic of 14-24 year-olds, and more than one million members at this stage.

“Our main initiative with this round of funding is hiring new talent in New York to support our expansion,” says Taha Bawa, co-founder and CEO. “The funding will be used to grow our product team to provide better features for our two demographics: Highschool and college students. We are growing our sales team as well, to handle the demand that enterprises have shown in our talent.”

“The United States is our current focus and will continue to be the focus throughout 2018. We will be growing with our students and serving them in college,” he adds.

We intend to widen the appeal to the college/post-grad segment by focusing on driving value in terms of being found easily (via a mobile-first experience) by the companies that are interesting to them, whether they be startups or larger companies, for internships or first jobs. Beyond this, as with high school students, we will provide current college students the ability to connect and support each other.”

Goodwall’s business model is based on generating revenue from colleges and enterprises looking to recruit students on the platform. For its target young people, the pull is an online platform where they can connect with fellow students and try to get ahead by showcasing their skills and experience, networking, and learning about education and employment opportunities.

Goodwall says it matches its college student and graduate users to employers for job and internship opportunities, while its high school students get connected to colleges and scholarships.

The startup is competing with traditional college and larger job boards but Bawa argues that its matching process offers an advantage to employers because it’s screening candidates so they get more relevant applications, rather than scores of irrelevant ones which they then have to sift themselves.

The platform generally offers employers a way to source, connect and engage with a pool of motivated students and graduates — with employers able to pay Goodwall to get their brand in front of the types of students or recruits they’re looking for.

“The typical Goodwall user is an English speaking, aspirational go-getter that is either college-bound or in college,” says Bawa. “Goodwall does not aim to only serve the 1% in terms of grades and achievements, though we have many students in this category, from Robotics Fairs winners to Olympic Champions. Rather we strive to serve all ambitious, hardworking students and bring their uniqueness to light via our comprehensive profiles.

“In high school these go-getters may not always be the best students academically, or at the college level, they may not necessarily be enrolled at top ranking institutions. Ultimately, these are the type of students we are looking to work with and the type of talent our partner universities and companies are looking to recruit.”

At the highschool level, Goodwall is also competing with scholarship and college matching websites but Bawa argues it also offers kids additional value — given the platform’s focus on building a community around achievements, connections and mutual support.

The network is also of course competing with LinkedIn — certainly at the older end of its age range. But because Goodwall offers tools for high school students it’s hoping to get in early and build a relationship that lasts right through college and users’ early career path, by acting as “the first resume they build”.

“We grow with them,” is how Bawa puts it. 

While the startup is taking VC funding now to focus on further building its network in the US, he confirms it would be open to an exit to a larger professional or student focused network in the future, saying: “We’d like to continue growing with our members.”

Commenting on the Series A in a statement, Paul Jacquin, managing partner at Randstad Innovation Fund, added: “We’re excited to support the Goodwall team in building a new segment with college and graduate demographics after their success in creating a unique and positive community to gain support, receive guidance and opportunities. The level of engagement on Goodwall has been impressive and unique in its community aspect. We are thrilled to bring the platform to its next chapter of growth.”


Source: https://techcrunch.com/2018/07/12/goodwall-gets-10-8m-to-expand-its-linkedin-for-students/

Facebook independent research commission, Social Science One, will share a petabyte of user interactions

Back in April, Facebook announced it would be working with a group of academics to establish an independent research commission to look into issues of social and political significance using the company’s own extensive data collection. That commission just came out of stealth; it’s called Social Science One, and its first project will have researchers analyzing about a petabyte’s worth of sharing data and metadata.

The way the commission works is basically that a group of academics is created and given full access to the processes and data sets that Facebook could potentially provide. They identify and help design interesting sets based on their experience as researchers themselves, then document them publicly — for instance, a set (imaginary for now) may be described 10 million status updates taken during the week of the Brexit vote, with such and such metadata included.

This documentation describing the set doubles as a “request for proposals” from the research community. Other researchers interested in the data propose analyses or experiments, which are evaluated by commission. These proposals will be peer-reviewed with help from the Social Science Research Council. If a proposal has merit, it may be awarded funding, data, and other benefits; resulting papers can be published however the researchers wish, with no restrictions like pre-approval by Facebook or the commission.

“The data collected by private companies has vast potential to help social scientists understand and solve society’s greatest challenges. But until now that data has typically been unavailable for academic research,” said Social Science One co-founder, Harvard’s Gary King, in a blog post announcing the initiative. “Social Science One has established an ethical structure for marshaling privacy preserving industry data for the greater social good while ensuring full academic publishing freedom.”

If you’re curious about the specifics of the partnership, it’s actually been described in a paper of its own, available here. Nate Persily is the other co-chair; he and King were selected by Facebook and the foundations funding the project (listed below), who then selected the other scholars in the group.

The first data set is a juicy one: “almost all” public URLs shared and clicked by Facebook users globally, accompanied by a host of useful metadata.

It will contain “on the order of 2 million unique URLs shared in 300 million posts, per week,” reads a document describing the set. “We estimate that the data will contain on the order of 30 billion rows, translating to an effective raw size on the order of a petabyte.”

The metadata includes country, user age, device and so on, but also dozens of other items, such as “ideological affiliation bucket,” the proportion of friends versus non-friends who viewed a post, feed position, the number of total shares, clicks, likes, hearts, flags… there’s going to be quite a lot to sort through. Naturally all this is carefully pruned to protect user privacy — this is a proper research data set, not a Cambridge Analytica-style catch-all siphoned from the service.

In a call accompanying the announcement, King explained that the commission had much more data coming down the pipeline, with a focus on disinformation, polarization, election integrity, political advertising and civic engagement.

“It really does get at some of the fundamental questions of social media and democracy,” King said on the call.

The other sets are in various stages of completeness or permission: post-election survey participants in Mexico and elsewhere are being asked if their responses can be connected with their Facebook profiles; the political ad archive will be formally made available; they’re working on something with CrowdTangle; there are various partnerships with other researchers and institutions around the world.

A “continuous feed of all public posts on Facebook and Instagram” and “a large random sample of Facebook newsfeeds” are also under consideration, probably encountering serious scrutiny and caveats from the company.

Of course, quality research must be paid for, and it would be irresponsible not to note that Social Science One is funded not by Facebook but by a number of foundations: the Laura and John Arnold Foundation, The Democracy Fund, The William and Flora Hewlett Foundation, The John S. and James L. Knight Foundation, The Charles Koch Foundation, Omidyar Network’s Tech and Society Solutions Lab and The Alfred P. Sloan Foundation.

You can keep up with the organization’s work here; it really is a promising endeavor and will almost certainly produce some interesting science — though not for some time. We’ll keep an eye out for any research emerging from the partnership.

Update: The original headline described the dataset as “user data,” which I don’t think is inaccurate, but the organization’s suggested description of it as “URL data” is, I think, inadequate. I’ve settled for “user interactions,” since that’s more what the dataset is focused on anyway. I also made some slight changes to reflect that the SSRC reviews the proposals, not the papers, and to add the selection process for the co-chairs and other academics.


Source: https://techcrunch.com/2018/07/11/facebook-independent-research-commission-social-science-one-will-share-a-petabyte-of-user-data/

Keep Your Business Sailing Smoothly While You’re on Vacation

Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary.

But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you can look at your business through a different lens and come up with even better ideas for the future.

We rounded up a few ideas about how to prepare your business to succeed even while you’re away.

 

Get ready

Preparation is the name of the game when it comes to making sure you get a real break.

Once you’ve decided where you’re going and when, relay those details to your team. The more notice you give everyone, the easier it is for them to prepare.

Depending on the nature of your business, you might need to email your customers and let them know you’re going to be out of town. This will prevent them from feeling disappointed or frustrated when they can’t get in touch.

It will also help them relate to you as a person, not just a business. You might even inspire them to take a vacation themselves!

You might even inspire them to take a vacation themselves!

Send an email to your customers and clients and tell them:

  • How long you’ll be gone.
  • If you plan to check your emails while you’re out.
  • Whether there’s someone else they should contact.
  • When they should expect to hear directly from you again.

And whether you have a team or you’re flying solo, you can automate your marketing to keep things going and and take repetitive work off of your hands.

And whether you have a team or you’re flying solo, you can automate your marketing to keep things going and and take repetitive work off of your hands.

Before you leave the office:

  • Schedule emails. Even if you’re not personally emailing anyone while you’re on vacation, you can still send emails from your business that promote a product, share news, or tell a story. Create the email before you leave and schedule it to send while you’re out.
  • Set up Facebook and Instagram ads to run while you’re offline. Facebook and Instagram Ads can help you grow your reach on each platform, regardless of whether you’re personally logged in. Simply create and turn on the ads—then let them do the work, while you take a break from social networks too.
  • Launch Google Remarketing ads to sell more stuff, even on vacation. While you’re away, people might visit your site and leave before they buy anything. But when you build Google Remarketing ads in MailChimp, you can recapture their attention and bring them back when they’re ready to buy.
  • Turn on abandoned cart emails. People often put stuff in their cart but then fail to check out. When you turn on our abandoned cart automation, you can automatically remind shoppers what they’ve left behind and encourage them to buy it—that way you’ll make more money for your next getaway.

When you turn on these automations before you leave the office, you can reach your audience and grow your business, even when you’re off the grid.

 

Get set

When the you take time out of the office, it gives your team the chance to shine. Co-workers or employees can take on more responsibility and prove what they can do. Empower them to succeed while you’re gone—that way all of you can really relax and enjoy your vacation.

When the you take time out of the office, it gives your team the chance to shine.

Prepare your team for success

Before you catch a beach-bound or ski slope-destined flight, you should make sure your team and your tools are set up to run the show while you’re gone.

Your team will need a few things from you before you go:

  • A plan. Delegate specific tasks to specific people and give them the details they need to get the job done.
  • A way to get in touch. Whether you plan to check in regularly or only in an emergency, set up an app like Slack to make communication easy.
  • Access. Give your people access to the documents and tools you normally use, like stuff in your MailChimp account, Google Drive or Dropbox.

Fortunately, it’s easy to share access to your MailChimp account. Before you leave town, create multi-user logins in your account for the people you’re leaving in charge of your marketing outreach. You can even set up levels of permissions so that your co-workers access only what they need.

With all of this preparation, you can leave town with peace of mind. But just in case, be sure to download the mobile app on your phone so that you can check on everything while you’re away.

With all of this preparation, you can leave town with peace of mind.

Go!

After a lot of preparing, it’s time to kick back and enjoy the rewards of your hard prep work.

Still, you may want to check in on a thing or two from afar. If you’re going to work on vacation:

  • Set time aside. We recommend you use a method called timeboxing to ensure that you don’t get sucked completely out of vacation mode. Give yourself half an hour each morning, for example, to check your email and see how your campaigns are doing.
  • Use the mobile app. Perhaps you’d like to work from a beach chair or a ski lodge—the MailChimp app makes it possible. Check out reports from your various campaigns. Write a new email using the templates you already built on your desktop. You can even turn on abandoned cart in the mobile app, if you forgot to do so before you left.

Most importantly, get some rest and enjoy being where you are. You’ve earned it!

Source: https://blog.mailchimp.com/keep-your-business-sailing-smoothly-while-youre-on-vacation/

Twitter lets advertisers ‘take over’ the Explore tab

Twitter is ready to squeeze a lot more money out of its trending topics. After minimizing its mediocre Moments feature and burying it inside the renamed Explore tab, Twitter is now starting to test Promoted Trend Spotlight ads. These put a big visual banner equipped with a GIF or image background atop Explore for the first two times you visit that day before settling back into the Trends list, with the first batch coming from Disney in the U.S.

These powerful new ad units demote organic content in Explore, which could make it less useful for getting a grip on what’s up in the world at a glance. But they could earn Twitter strong revenue by being much more eye-catching than the traditional Timeline ads that people often skip past. That could further fuel Twitter’s turnaround after it soundly beat revenue estimates in Q1 with $665 million. Its share price of about $44 is near its 52-week high, and almost 3X its low for the year.

“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a Twitter spokesperson told TechCrunch.

The Promoted Trend Spotlight ads are bought as an add-on to the existing Promoted Trends ads that are inserted amongst the list of Twitter’s most popular topics. When tapped, they open a feed of tweets with that headline with one of the advertiser’s related tweets at the top. Back in February, AdAge reported whispers of a new visual redesign for Promoted Trends. You can view a demo of the experience below.

Anthy Price, Disney’s executive vice president for Media, provided TechCrunch with a statement, saying “The Promoted Trend Spotlight on Twitter allowed us to prominently highlight Winnie the Pooh & celebrate the launch of ticket sales for Christopher Robin while four of the characters took over major Disney handles on the platform to engage with fans.”

Historically, Twitter’s biggest problem was that people skimmed past ads. The old unfiltered Timeline trained users to pick and choose what they read, looking past anything that didn’t seem relevant, including paid marketing. But with the shift to an algorithmic Timeline and bigger focus on video, Twitter has slowly retrained users to expect relevant content in every slot. Explore’s design, with imagery at the top followed by a text list of Trends, pulls attention to where these new Spotlight ads sit. With better monetization, Twitter will now have to concentrate on building better ways to get users to open Explore instead of just their feed, notifications and DMs.


Source: https://techcrunch.com/2018/07/11/twitter-promoted-trend-spotlight/

Facebook independent research commission, Social Science One, will share a petabyte of user data

Back in April, Facebook announced it would be working with a group of academics to establish an independent research commission to look into issues of social and political significance using the company’s own extensive data collection. That commission just came out of stealth; it’s called Social Science One, and its first project will have researchers analyzing about a petabyte’s worth of sharing data.

The way the commission works is basically that a group of academics is created and given full access to the processes and data sets that Facebook could potentially provide. They identify and help design interesting sets based on their experience as researchers themselves, then document them publicly — for instance, “this data set consists of 10 million status updates taken during the week of the Brexit vote, structured in such and such a way.”

This documentation describing the set doubles as a “request for proposals” from the research community. Other researchers interested in the data propose analyses or experiments, which are evaluated by commission. These proposals are then granted (according to their merit) access to the data, funding and other privileges. Resulting papers will be peer-reviewed with help from the Social Science Research Council, and can be published without being approved (or even seen) by Facebook.

“The data collected by private companies has vast potential to help social scientists understand and solve society’s greatest challenges. But until now that data has typically been unavailable for academic research,” said Social Science One co-founder, Harvard’s Gary King, in a blog post announcing the initiative. “Social Science One has established an ethical structure for marshaling privacy preserving industry data for the greater social good while ensuring full academic publishing freedom.”

If you’re curious about the specifics of the partnership, it’s actually been described in a paper of its own, available here.

The first data set is a juicy one: “almost all” public URLs shared and clicked by Facebook users globally, accompanied by a host of useful metadata.

It will contain “on the order of 2 million unique URLs shared in 300 million posts, per week,” reads a document describing the set. “We estimate that the data will contain on the order of 30 billion rows, translating to an effective raw size on the order of a petabyte.”

The metadata includes country, user age, device and so on, but also dozens of other items, such as “ideological affiliation bucket,” the proportion of friends versus non-friends who viewed a post, feed position, the number of total shares, clicks, likes, hearts, flags… there’s going to be quite a lot to sort through. Naturally all this is carefully pruned to protect user privacy — this is a proper research data set, not a Cambridge Analytica-style catch-all siphoned from the service.

In a call accompanying the announcement, King explained that the commission had much more data coming down the pipeline, with a focus on disinformation, polarization, election integrity, political advertising and civic engagement.

“It really does get at some of the fundamental questions of social media and democracy,” King said on the call.

The other sets are in various stages of completeness or permission: post-election survey participants in Mexico and elsewhere are being asked if their responses can be connected with their Facebook profiles; the political ad archive will be formally made available; they’re working on something with CrowdTangle; there are various partnerships with other researchers and institutions around the world.

A “continuous feed of all public posts on Facebook and Instagram” and “a large random sample of Facebook newsfeeds” are also under consideration, probably encountering serious scrutiny and caveats from the company.

Of course, quality research must be paid for, and it would be irresponsible not to note that Social Science One is funded not by Facebook but by a number of foundations: the Laura and John Arnold Foundation, The Democracy Fund, The William and Flora Hewlett Foundation, The John S. and James L. Knight Foundation, The Charles Koch Foundation, Omidyar Network’s Tech and Society Solutions Lab and The Alfred P. Sloan Foundation.

You can keep up with the organization’s work here; it really is a promising endeavor and will almost certainly produce some interesting science — though not for some time. We’ll keep an eye out for any research emerging from the partnership.


Source: https://techcrunch.com/2018/07/11/facebook-independent-research-commission-social-science-one-will-share-a-petabyte-of-user-data/