Facebook Advertising Consulting

Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people.

But is it actually worthwhile to use Facebook?

Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers.

Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy:

  • A total of 1.6 billion users see Facebook ads, out of which 1.21 billion are between the ages of 13 and 34.
  • An average Facebook user clicks on about 12 ads every 30 days.
  • Approximately 80% of social reference to e-commerce sites stems from Facebook.

Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case.

You see, all your marketing efforts will backfire if you don’t have a carefully planned Facebook ad campaign in place – one that is impactful and is supported by in-depth knowledge of the platform’s best practices.

There is no shortage of gurus who will run Facebook ads for you too, so how do you find somebody who will get you actual results?

Our team at Neil Patel Digital has created this handy guide to help you find the best Facebook ad consultant who knows what he’s doing, without wasting your marketing budget or talking in circles.

5 Ways a Facebook Ads Consultant Can Help Grow Your Business

You’ve heard of multiple businesses having success with Facebook and Instagram ads, but you haven’t been able to make them work for you.

So what went wrong? 

If you want to explore Facebook as a means to advertise your products and services for maximizing sales and generating leads, you need an expert

Developing a winning Facebook ad strategy comes from experience and expertise – something that a Facebook ad consultant can offer. After all, it pays to be really good in your chosen field and have a track record of success.

Here are a few ways in which a Facebook ad consultant that help grow your business:

Extremely Advanced Audience Targeting

If you consider yourself a savvy business owner, it’s natural you would want to take full advantage of everything that Facebook marketing offers. 

This is precisely what a Facebook ad consultant can help you achieve.

Since consultants are experts, they can develop ads that target people by demographics, location, gender, income level, age, interest, education level, and behavior, among other factors. In fact, the expert will know targeting options that you may not have even heard of!

For instance: Did you know Facebook permits you to target an audience based on the recent purchases made?

Additionally, a consultant has the know-how to create custom audiences, lookalike audiences, and layer targeting options, each of which allows you to get very granular with your targeting.

Easy Adherence to Strict Facebook Protocols

Facebook is like a strict teacher from school who likes to maintain discipline and decorum. 

The platform’s main lookout is to protect users and their sentiments so that they continue using Facebook. They don’t want them to be annoyed by frequent ads or get insulted by any sponsored post.

Basically, creating a Facebook ad that gets approved isn’t easy – you have to remember a lot of rules.

You can end up wasting a lot of time, with a serious threat of getting your account flagged if you aren’t careful. 

Facebook rejecting your ads doesn’t necessarily mean that they were offensive or irritating. It’s just that they didn’t meet the intricate rules and regulations the platform has to protect its users.

But guess who knows all these rules and regulations? An experienced Facebook ad consultant.

They can use their expertise to create attention-grabbing ads that not only force the viewer to take action but also comply with rigid Facebook policies.

Help Boost ROI Through Remarketing

If this is the first time you’re hearing of remarketing or haven’t yet utilized this excellent tactic to manage your ads, hiring a Facebook ad consultant is definitely wise on your part.

Remarketing is a powerful way to target people who have already visited your website, which, in turn, can be useful for driving up your ROI. And not only website visitors, but you can also connect with those who have used your app or given you your email address.

The consultant takes advantage of these people who are already engaged with your brand, and hence, may only need a little bit of coaxing before they take the plunge and finally place their order. 

To build your remarketing audience, they develop a system to tag your website visitors with a cookie.

Trust us, remarketing on Facebook can be very useful for increasing your revenue without breaking the bank. Facebook ad experts set up the whole system so you can continue to build your business around the clock.

Help Maximize Your Facebook Ads Budget

Your Facebook ad budget is a small part of your overall marketing budget. 

If you plan on using paid ads, you might also be targeting customers on Instagram, Twitter, and Snapchat. Consequently, you cannot afford to waste your money on a single channel, as it’ll reduce your funds for other initiatives. 

Since a Facebook ad consultant knows the ins and outs of the platform, the possibility of errors is considerably less when compared to an amateur. The former also use intelligent tactics to maximize budgets and conversions on ads sets.

For instance, most consultants increase ad set budgets by 20% every 2 to 4 days. This warrants a gradual increase, which doesn’t trigger a new learning phase, ensuring more stable performance. While it’s true that growing the budget does take time, your ad set life will be longer with fewer performance dips.

Efficient Scaling of Facebook Ads

Scaling Facebook ad campaigns is very challenging, mainly due to the dynamism of the platform.

You need to constantly update your strategies and tactics when making changes in Facebook’s Ad Manager, and manage ad creatives. In short, it’s a continuous cycle of developing winning campaigns and fighting ad fatigue.

Any reputable consultant is well-versed in tactics that can make the process more streamlined and effective. Some of these tactics include: 

  • Using automated rules for scaling
  • Duplicating successful ad sets
  • Securing the lowest manual bid
  • Adjust your ad set budget according to performance

In short, they take care of everything.

Think of the consultants as Michelin Star chefs that have their own unique recipes for their client’s campaigns. They are ready to experiment, make mistakes, analyze, and automate, which ultimately boosts your business growth.

How to Get Started With a Facebook Advertising Consultant

Now you know you can grow your business by hiring an expert with Facebook ads.

The next step is to figure out how you can get started with Facebook advertising consulting. 

Just throwing money at the problem and hoping for the best isn’t a good strategy. You require a clear road map that illustrates your end goal, along with milestones that can guide you to stay on the right track.

We’ve compiled a list of steps below that can help you make sure you have the right person or people managing your account.

Find and Hire the Right Facebook Ad Consultant

Having the right person manage your ads account is like that essential puzzle piece of a puzzle that completes the whole picture – without it, it‘ll remain incomplete.

Before hiring anyone, make sure you do your best in researching and looking at the credentials of prospective candidates.

The following are a few ways to determine the capabilities of the prospect:

  1. Ask to see their past portfolios and results they have previously achieved for other clients.
  2. Find out whether they are familiar with your target audience and style.
  3. Good communication skills and a pleasant personality so you can express your wants without hesitation.

Another alternative is to use online hiring platforms, such as Upwork, Freelancer, and Reddit. Here, you can either post a detailed project description of what you need to be done or choose a freelancer profile from these marketplaces.

Seasoned consultants, which we highly recommend, usually ask potential clients to fill an inquiry form, and then schedule a call for a discovery call.

Hold Meetings to Set Out Expectations

Once you’ve selected your expert consultant, you should hold frequent meetings to discuss your goals and budget. They should know what you expect from the Facebook ads, how you want them to perform, and how often you would review or tweak them.

Even the expert should be aware of your vision and budget constraints within which he has to operate. Thanks to their experience, the consultant will help you set your goals, but the overall objectives should always come from you since it’s your company at the end of the day.

Remember, your expert wants you to be crystal clear about your expectations and the amount of money you’ll be comfortable spending on your advertising.

Review the Growth Game Plan

The fact that you hired a Facebook ads consultant means you want your business to grow.

You want to use their expertise in Facebook advertising and take advantage of their knowledge. So you should give them the flexibility to come up with a game plan for your advertising campaign. Let the consultant work out the details based on your input.

You can then schedule a detailed review of the game plan before giving the go-ahead. Make sure that you’re on board with all the decisions before the campaign goes live.

Get the Ball Rolling

The learning curve is a part of advertising – be it Facebook or any other social media platform.

There is no guarantee that your first ad campaign will be successful or as lucrative as you wanted it to be.

The funny thing is that it’s a good thing.

The first few weeks after your campaign goes live is a learning stage where you and the consultant get an idea about who engages with your business and how you can adjust your strategies to increase ad appeal.

Hence, don’t be afraid to set your plan in motion. The valuable data you get after the launch is the key to future success.

Monitor Results and Adjust Budget Accordingly 

Never max out your budget before reviewing your ad campaign performance. 

The Facebook ad consultant will collect, analyze, and provide you with all the relevant data about the campaign. He or she will also suggest tweaks that can help your ads perform better.

After implementing the suggested adjustments, you can work on incrementally increasing your budget. Even when your ads start performing better, you should continue monitoring and making adjustments over time.

The aim is to keep improving your ad strategy always, and the expert should be able to take care of this for you.

Measuring the ROI of Facebook Advertising Consulting Services

Let’s assume you hired a Facebook ad consultant, and have launched your first campaign.

How do you know you made the right choice with the candidate? Or are the ads effective in driving leads and sales?

The only way to find out whether your campaign was a success or not is to measure the ROI.

Ask yourself the following questions:

  • Are you okay with only building your list with no return on your ad spend for now?
  • Is your strategy to just break even with your tripwire?
  • Do you want to prioritize building your email list for a future launch?
  • Do you have any return expectations? Say for every $5 you spend, do you expect to make at least $10? 

Once you figure out the answers to the above, talk to your consultant about the same.

Ask the expert what increase in revenue you can expect in the first month of launching the campaign, and in case the ad performs poorly, what remedial measures would they take to ascertain a consistent ROI.

Measuring the ROI of your Facebook ads is dependent on the following data:

  • Spend
  • Clicks
  • Connections or leads
  • Cost per lead
  • Customers
  • Cost per customer

Tracking ROI from social media can be a nightmare. But having a consultant on board equips you with the right knowledge about variables and tools that can simplify tracking, cost association, and revenue measurement.

Your ROI will tell you whether you’re getting results or not, providing you a bird’s eye view of the whole campaign.

4 Point Checklist for Finding the Right Facebook Ad Consultant

Are you wondering how to hire the best Facebook ad consultant for your brand that understands your requirements and can successfully deliver results?

Below, we‘ve created a detailed checklist to help you walk through the entire hiring process.

Objective Advertising Expertise

To get results on Facebook, you need to create impactful ads that can deliver results.

Hiring a consultancy can be your first step to ensure this in case you don’t have first-hand knowledge about how things work. 

Whoever you choose to be a consultant should have the skills to help you meet your goals – Whether it’s generating revenue, locking in more leads, or getting more click-throughs.

A dead giveaway for this? Having an exciting portfolio that boasts of successful companies and brands. 

A Facebook advertising consultancy that has worked with diverse clients will understand the nuances of creating ads that leave a stronger impact on the viewer.

Look for Relevant Experience

As mentioned before, the marketplace is filled with freelancers claiming to be the best, but only a select few have the experience and expertise to back it up.

A Facebook advertisement consultancy should have the brain and muscle to guide you through the process and help you attain your business goals. 

So whether it’s an individual or a team, make sure they have the experience and knowledge to create and maintain successful ad campaigns. Figure out the following questions:

  • How long has the consultant been creating Facebook ads? 
  • Has the consultant worked with clients in your industry?
  • How do they handle communication and reporting of the campaign?
  • What do they do when the campaign results are poor?

The consultant should have a hands-on approach for advanced audience targeting, customer engagement, and eye-catching copy creation.

Well-Versed in Copy and Analysis Best Practises

Advertisement consultancies should be familiar with the latest Facebook advertising software and tools – pretty much anything required to ensure the job gets done and gets done well.

For Facebook, in particular, expert knowledge about Facebook Ad Manager, Facebook Pixel, and Power Editor is crucial. This gives better access to data that can be used to create creative and effective advertisements to increase popularity and promote growth.

Find Out What Others Say About the Consultant

Your chosen consultant should be experienced and have a good reputation.

Look for social proof like previous client reviews and testimonials to gauge the overall capabilities of the prospective candidate. This will help you understand more about their work ethic and determine their suitability for your company.

96% of customers go through testimonials before making a purchase decision since it indicates a higher possibility of a similar experience in the future. 

Moreover, having plenty of testimonials means the consultancy has been consistently delivering positive results.

Wrapping Up

You’re at a higher risk of losing money when you don’t know how Facebook advertising works.

Hiring a consultancy gives you access to the right knowledge and experience. From identifying targets, running ad campaigns, and monitoring results, a Facebook ad consultant will take care of it all.

So yes, choosing to work with a reputable team of expert consultants is undoubtedly the best way to maximize results on Facebook and reduce the risks of spending thousands of dollars in vain.

The post Facebook Advertising Consulting appeared first on Neil Patel.


Source: https://neilpatel.com/blog/facebook-advertising-consulting/

How To Build A Chatbot For E-commerce

chatbot ecommerce

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person.

Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7.

Like any conversation, chatbots are a two-way street —- and there are benefits for both brands and users.

Customers (or prospective costumes) can find information quickly, without having to wait for a human. And you can draw customers through the sales funnel, without interacting with them directly.

Chatbots leverage artificial intelligence more than any other technology, and can help you:

  • Identify and nurture qualified leads
  • Provide customer service and support
  • Interact with past customers, including providing shipping and return information
  • Gather feedback on the customer experience
  • Recommend related products to increase sales

If you are looking for a way to build a real relationship with your audience, improve customer service, and even increase sales, chatbots should be high on your list of priorities.

Today, I will explain exactly how to build and launch a chatbot for your e-commerce store from start to finish.

The good news is, it’s likely a lot easier than you think!  

What Is the Goal of Your Ecommerce Chatbot?

Getting clear on your goals will help you avoid distractions and stay laser-focused on results.

Chatbots for e-commerce are a powerful sales and marketing tool. So before you get started, get a handle on what you want your chatbot to do for your business.

Here are a few more features to consider before digging into building your chatbot:

  • Where do you want the chatbot to be located?
  • What other platforms, such as social media, do you want it connected to?
  • What kind of information do you want to supply to your customers?
  • What are your customers looking for when they interact with your chatbot?
  • Do you want users to be able to request and connect with a live person?
  • How will your chatbot fit into your overall marketing strategy?

Getting a handle on what you want, at least initially, will help you build your chatbot efficiently, without getting distracted by the myriad of things chatbots can do. (Seriously, they can do a ton.)

I highly recommend considering the power of Facebook Messenger when it comes to chatbots. Well over a billion users are using Facebook Messenger every month, so interacting with your brand can be seamless.

Messenger can give you valuable user insights, such as their name and location, that can help you help them find what they want – and ultimately move them through your sales funnel.

One of the most useful tools for launching a Facebook messenger chatbot is Manychat, which we’ll cover below.

Building a Chatbot

Yes, it’s possible to plug-in Facebook messenger directly into your website. Still, a third-party chatbot program gives you the power to set up automated conversations through scripts, answering popular questions, or assisting customers, without human interaction.

Every program has its own interface and step-by-step plan to actually build your bot, so instructions may vary.

Not only can you build a chatbot for your e-commerce but customers can also subscribe to your content using that platform, so when you publish a blog post with a sale or new product, it’ll go right to their Facebook messenger app.

How to Set Up a Chatbot

  1. Choose which platform you want to work with. I’ll walk you through Manychat, but there are several other options, including Chatfuel, Botsify, and Mobile Monkey. I’ve chosen Manychat for an example.
  2. Log in from their website, using your Facebook credentials.
  3. Give the chatbot program access to your Facebook page.
  4. Provide some basic information about your company and your goals.

Now, it’s time to start creating the chatbot’s content, including broadcasts (like an email blast) and conversation flows — this is complex, but you only have to set it up once.    

On Manychat, go to “Automation” to see your options for various flows or sequences.

e-commerce chatbot example

Building a chatbot for e-commerce comes down to writing scripts that engage, educate, and serve your customers.

You can start editing these default messages, such as the Welcome message to include your brand information and a warm greeting.

e-commerce chatbot example

Now it’s time to build flows that simulate real conversation with your customers, allowing them to interact with your brand.

To build flows in Manychat, the best option is the Flow Builder. This is available once you open and name a flow.

You can stay in Basic Builder mode, or click “Go To Flow Builder” in the upper right-hand corner.

e-commerce chatbot flow example

This will give you a visual representation of your conversation flow, which is really helpful for making sure you don’t miss anything. Keep adding dynamic steps to simulate the conversation you want to walk your visitors through.

How to Build Flows

  • Add Trigger. What’s going to launch this conversation? When you click “Add Trigger,” you’ll be given dozens of options, from subscriber opt-ins to keyword triggers to pop-ups on the side of the screen. Choose the one that makes sense for the goal of this flow. How will the customer start this conversation?
  • Add Text. It’s time to start the conversation. A warm “Hello, How can I help you?” is good. An introduction to your chatbot persona or your brand is also an excellent place to start.
  • Keep going. The conversation has only begun! Add images or galleries of choices. You can choose “User Input” in the Manychat Pro version, to allow customers to choose from various options in responding back with you. Here’s a quick look at a few of the button options you’ll have for each message.
e-commerce chatbot example

Consider looking at your customer service logs and planning conversations based on the most common questions customers or prospects ask.

6 Tips for Building an Effective Chatbot Script

Your script is the most critical part of building an effective chatbot. Here are a few tips to ensure your script is on point every time.

  1. Start with a welcome message: Remember you are simulating a conversation. If a real person just walked up to you and started talking about a sale, it would be a little weird. Start with a “hello” and maybe an offer to help or another soft opening.
  2. Provide a Main menu: Provide this option early in the sequence to help customers find what they need quickly and allow them to return to the menu if they need to. Use a gallery view and include pictures and links to basic information on your page.
  3. Use personalized text tags whenever feasible: If you can use a merge tag to fill in the customer’s name, or other personalizations, you can sound more human. But be careful, because overdoing the personalization can come across as fake.
  4. Think like the user: As you are planning the conversational flow of your chatbot, think of it as a flow chart, with various options leading to other options. If they say this, you say that. And so on. However, don’t lose sight of your ultimate goal, which is to close a sale or prompt a sign-up. Ensure each path leads to a goal or to another engagement, such as subscribing or talking to a live person.
  5. Include a Buy Now option: If your goal is to drive sales, a buy button will make it easy for customers to convert. Allowing them to purchase right there in Facebook messenger is key.
  6. Get the Unsubscribe option: Give users a way to opt-out of communication, either through an Unsubscribe button or a keyword such as “stop.” Provide the instructions early in the communication.

Should I Use E-commerce Chatbot Templates?

You can use templates designed to help you set up flows even faster. These templates can take some of the guesswork out of building the chatbot script.

Relying on the templates is tempting — it could save you so much time!

But be careful. Relying too heavily on templates can make your conversations feel fake and stilted. I recommend using them carefully — but remember that you know your customers best.

Consider reviewing Abandoned Cart templates and Out of Stock templates for e-commerce specifically.

These can help you drive sales to an already interested crowd.  

Here’s what ManyChat’s Starter template looks like in a simulation:

e-commerce chatbot example

Remember to use these templates as starting points. Dive in the customization options, from images and text to unique flows, to ensure the interaction sounds natural and is authentic to your brand.

Make every update you need to make sure you don’t sound like someone else or too robotic.

Building In Natural Characteristics

When we text, we move at a certain pace, as fast as our fingers or thumbs can type. It’s important that your chatbot move with the same kind of rhythm, otherwise it can become too robotic or pushy.

Here are a few tips for making your chatbot feel more natural:

  • Keep messages short. Use a string of two or three messages, rather than a long paragraph of text that will visually overwhelm the customer.
  • Create pauses between each message. This allows for those familiar three dots to animate, giving customers breathing space in between texts and simulating a more human interaction.
  • Attach links and photos in ways that feel human, rather than a barrage of content. It should feel like “Here this is probably what you’re looking for,” rather than “Here is our entire menu to choose from. See anything you like?”

Testing Your Chatbot for E-commerce

As you start setting up conversations in your e-commerce chatbot, you’re going to want to test the chatbot to make sure conversations feel natural and interactions are working the way you expect them to. There are a few ways you can test your flows to make sure they are working:

Set Up A Test Facebook Page

Create a new Facebook page to use internally for development. Then link your chatbot program account to that page, in addition to your brand’s pages.

Do all your development of flows, broadcasts, and other experiments in that test page.

Then you can log in to Facebook messenger and see them live for yourself and ask other team members to simulate customer interaction and make sure things look and function properly.

Make Use Of The Program’s Live Visuals

If it’s available, try the live visual simulator so you can see how your flows will play out in real-time. Watch these with scrutiny and a customer’s eye. Are things happening an even pace? Does it feel natural or like a sales blast?

Integrating Your E-Commerce Chatbot

One of the great benefits of using a chatbot program is leveraging the widget tool and embedding your chatbot on your website or other online locations.

Where can you lead customers to interact with your chatbot? Here are just a few ideas:

  • A pop-up box on your site, asking customers if they need help
  • A subscribe button to receive your newsletter or sales blasts through messenger
  • A sign-up for events, virtual or in-person

These “triggers” can set up conversations with users, allowing them to opt-in to your chatbot and providing you with customer data.

Available programs offer a range of widgets or buttons with code snippets you can place in the code of your website.

Tutorials are available, but if you aren’t sure, hiring a web developer for this quick project or hourly may be the way to go with this.

Conclusion

Building a chatbot for e-commerce can take your sales to the next level.

Not only can it give you access to highly qualified leads, but also allows you to position yourself as a resource and knowledge base. With an e-commerce chatbot, you can build rapport with your customers and ultimately nurture loyalty.

Using one of the built-in systems, you’re just a few clicks away from starting to engage your customers, giving them valuable information, and driving sales.

As you’re building, don’t lose sight of your brand messaging and voice. Stay on track with who you are as a company, and you’ll be on your way to building a chatbot that sounds authentic to your unique point of view.

How can you use a chatbot for your e-commerce site?

The post How To Build A Chatbot For E-commerce appeared first on Neil Patel.


Source: https://neilpatel.com/blog/chatbot-ecommerce/

The 8 Best CRO Companies of 2020

Imagine this…

Your website is ranked for every keyword you can think of.

You are getting enormous levels of organic traffic

Full of enthusiasm, you rush to your sales manager to check the sales status.

And your jaw drops seeing you’ve got little to none sales from all of that traffic.

If that’s your current situation, then you need to focus on Conversion Rate Optimization [CRO].

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire.

No, I’m serious. If ýou can’t convert your traffic, there’s literally no point in getting it.

You have to make consistent sales if you want to scale your business fast.

And all of that depends on your ability to convert your unaware traffic into active customers craving for your next product launch.

Knowing that today we’ll dive into:

The 8 Top CRO Companies in the World

#1 Neil Patel Digital — Best For SEO + CRO

You might think that throwing our own company on this list is a little unfair…

But I dare you to find a company that can bring results even close to the ones we generate weekly.

I am ready to make this bet because I know that Neil Patel Digital is the world’s best choice when it comes to Search Engine Optimization combined with Conversion Rate Optimization.

There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of.

Even for the most competitive keywords, such as “SEO Strategies”, you’ll find 2 of his posts ranking TOP 5 on the first page.

That’s all because of our ability to constantly optimize and improve our methods according to the current trends in the marketplace. 

So if you’re looking for the combination of highly-ranked content that will bring you much more organic traffic…

Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers… 

You should check out the services of Neil Patel Digital.

#2 Trinity — Best For E-commerce Conversions

Founded in 2006, Trinity has been a constantly growing and result-generating CRO Agency in the E-commerce niche.

Their minimum project size is $5000. For that amount, you can look forward to a big team entirely focused on your results.

Throughout their 14 years of experience in the industry, they’ve gotten countless testimonials from previous customers praising them for being the most trustworthy CRO Company in the world.

So if you’re in the E-commerce space, you should take a look at Trinity’s options and choose the one that fits your situation best.

#3 WebMechanix — Best For All-In-One Services

Sometimes CRO just isn’t enough.

If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix.

Founded in 2009, they’ve been constantly expanding their team and services.

Their minimum projects start from $10,000.

At this stage, they’re well known for providing top-notch Pay Per Click, Social Media Management, Conversion Rate Optimization, SEO, UH/UI Design, Web Development services.

If you’re looking for the solution to all of your marketing and conversion rate problems, then you can trust WebMechanix.

#4 SiteTuners — Best For Small to Medium Businesses

If you’re in the early stages of your business development, you’ll need a CRO company that is solely focused on helping people in your situation.

With minimum projects starting from $1000, SiteTuners is one of the most well-known CRO companies in the world.

Founded in the mind-blowing 2002 they’ve helped 1500+ clients generate 1 billion dollars. Yes, that’s a B!

They focus on helping every business they can.

No matter if you’re a newly formed start-up or a proven leader in your industry, they will take their time to help YOU achieve your goals.

Their main services include CRO, A/B testing, Consulting, Conversion Audits, Website Audit, Business Strategy, Funnel Optimization, Cart Abandonment Strategies.

#5 Invesp — Best For Dedicated CRO

I can say, hands down, this is the most reliable CRO Company in the world.

Focused entirely on Conversion Rate Optimization, Invesp is the team that’s going to help you achieve any conversion dreams you have.

But be prepared, their 100% CRO dedication comes with a price.

With minimum projects starting at $10,000, they are one of the little CRO companies that work for $150 – $199 / hour.

And with these premium prices, you can expect premium results for your business.

They’ve got a big team of CRO experts working every hour of the day completing every project on time.

So if you’ve got a really big business on your hands, this company will easily increase your monthly revenue in no time.

#6 Inflow — Affordable Multi-Service E-commerce Option

Inflow is a widely known Agency helping E-commerce businesses expand all of their marketing efforts.

Their Unique Selling Proposition is that you don’t communicate with project managers.

You have direct access to the industry veterans you’re looking for.

That gives you more control for rapid, fast-paced decisions.

They offer a lot of highly-profitable services, all of which very affordable.

Mostly, their services shine when it comes to mid-tier businesses.

Of course, they work both with small and big businesses, but their proven track record comes mainly from businesses that are already stable and running profitably.

Their services include Search Engine Optimization, Conversion Rate Optimization, Pay Per Click, Digital Strategy, and Social Media Marketing.

Their project rates start at $1000 and just like Trinity, they mainly focus on helping E-commerce stores optimize their conversions.

#7 Conversion Fanatics — Best For CRO + SMM

Looking for a company that can guarantee great Conversion Rate Optimization [CRO], while also growing your Social Media Marketing?

Then your best choice is signing with Conversion Fanatics.

They are a famous CRO company helping businesses increase their conversions and social media presence since 2014.

With minimum projects starting from $10,000, Conversion Fanatics are your best choice if you’re serious about growing your Social Media.

And nowadays people are mainly on social media. 

That’s why it can be extremely powerful to have consistently growing media channels that lead to conversion-optimized sales pages built by the same people that got you the social media traffic in the first place.

So if you’re serious about getting your brand out there while converting all of your new followers, Conversion Fanatics is the choice for you.

#8 Linear Design — Best For PPC + CRO

Linear Design is another great choice if you’re looking for a combination of 2 services.

This time we’ve got Pay Per Click [PPC] and Conversion Rate Optimization [CRO].

This is a powerful combination because that way they are responsible both for your advertising and on-page conversions.

Having access to all the advertising data helps them optimize and get the best conversions possible.

Many businesses hire a FB ad manager and a copywriter for the landing page.

But the secret to creating a high-converting landing page is having a tight connection between your ads and the page.

And if you split these 2 services apart, you’re going to experience troubles.

It’s best if they are handled simultaneously and Linear Design is dedicated to getting the best results for both of them.

3 Characteristics That Make a Great CRO Company

After looking at this detailed list of the best CRO companies of 2020, you’re probably wondering how to choose the best one of them all.

And that’s a valid question given that all of them have their strong and weak sides.

The right answer 100% depends on what YOU need from a CRO Company.

Is it CRO only… Is it CRO and one more service to go with it… Or maybe 5 separate services all at once?

You can either choose one of our top choices or go look on your own.

But in both cases, you need to know what to look for in a great CRO company.

So here are the 3 Characteristics that make a CRO company great:

Reliable, Fast Communication

You are bound to face roadblocks while scaling your business.

So if you’re going to be paying for a company to operate a portion of your business…

You need them to be good communicators.

You’re not speaking with a freelancer that takes days off whenever he wants.

Here you’re playing with the big dogs.

These are professional multi-team companies that are here to support you and your business throughout the whole journey.

So before choosing the company that’s going to help YOU, make sure their communication is 100% on point.

Dedicated Services

Look now. I know it might be tempting to outsource your whole funnel to a result-oriented company with a proven track record.

But the sad reality is that no one cares about your business as much as you do.

So when hiring the CRO company that’s going to help you achieve all your goals, please choose someone that is dedicated mainly to the services you need.

And don’t get me wrong here.

A CRO company can offer up to 10 different services and still bring fascinating results for all of them.

But if you’re going to hire a company to manage 3-10 different parts of your business…

You’ve got to make sure they have a separate team operating each part of the project.

If the company has 2-9 employees and promises to bring results for 6 different services, then you probably want to stay away until they get a bigger team.

If you’re looking specifically for Conversion Rate Optimization, the best option is to hire a company that specializes only in that area.

The same goes if you need 3 services. Hire a company that specializes exactly in these 3 services.

This is the easiest way to sleep nerveless at night.

Price Range

Businesswoman holding piggy bank drawing front of blackboard

I know this one is obvious… But many people make a great mistake here.

They see the best companies that charge $10-20k+ and think that hiring them automatically means that the profits to come will pay for the next month.

But that’s not reality. I’m not saying it’s impossible to happen.

It all depends on the company you’re running, the stage you’re on right now, and the CRO opportunities you’ve been missing out on.

But the chances of this happening in the first month are close to none.

Instead what you should do is focus on the long-term growth of your conversions and sales.

If you can’t pay 3 months of CRO services upfront, then you should look for a cheaper alternative.

Keep in mind, that you can always upgrade to more premium plans or companies that give out more possibilities in the future.

But first, solidify that you get real results and you can pay for the services you need.

What To Expect From a Great CRO Company

Even after reading this whole post, the decision of choosing the right CRO Company is 100% up to you.

I shared with you the top companies and what they’re best for.

And still, there’s a slim chance that you make a mistake when choosing your CRO company.

That’s nothing you should fear of course. After all…

Mistakes are an opportunity to learn and grow!

But in case you’re not sure whether you made the right choice today, there’s a couple of things you can look out for while working with your CRO Company to make sure they perform optimally.

As mentioned previously, great communication is a MUST.

But there’s more than that…

At the end of the day, you’re not looking for a friend, you’re looking for RESULTS!

So here’s a couple more things you need to look for while working with a CRO company:

  • quick turnaround
  • meeting deadlines
  • weekly/monthly reports
  • constant strategy optimization
  • 100% straight forward

You need people that work fast.

And keep in mind, that if they miss deadlines occasionally, that means there are major holes in their business operations.

This is a big red flag. You must be on the lookout for quality drops and more problems.

The easiest way to avoid that is to call them out.

If they miss a deadline 1-2 times, you go ahead and tell them that the third time is going to be a contact breaker.

That way they’ll make sure you get your projects done in time.

If they keep missing deadlines even after the first notice, you should start looking for a new company.

You also need weekly/monthly reports for what’s going on inside your business.

Everything that’s been done, optimized, and the results that go with it.

Marketing strategies are never constant. 

If you want to scale optimally, you need to jump on new trends and also level-up your strategy according to everything that’s happening around you.

And last but NOT least, they should always be 100% straight forward with you.

If you feel like they’re informing you only on the things that work well, while swiping the bad news under the rug, you should watch out.

They should always be honest about everything that works and especially for the stuff that doesn’t.

To sum up:

If you’re getting good traffic but no conversions to go with it, you most definitely need to hire a Conversion Rate Optimization [CRO] Company to help you convert your passive visitors into active, paying customers.

Treat your choice today as if your money and future livelihood depend on it… Because they do! You need an absolute professional that can bring you real results!

Let me know in the comments, which company would you choose? Also, have you had any previous experience with one of our winners?

The post The 8 Best CRO Companies of 2020 appeared first on Neil Patel.


Source: https://neilpatel.com/blog/cro-companies/

How to Use Pinterest for E-commerce

How to use Pinterest for E-commerce

A lot of businesses still don’t take Pinterest seriously, which is a huge mistake.

Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US).

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting.

Why use Pinterest for E-commerce?

With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens).

Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle.

You can also create links between product pages, websites, and social accounts while displaying your products to those who want to buy them.

That means your products are seen in more places, by more people.

More users, more sales, and more brand awareness.

What’s not to love?

What Types of Businesses Should Use Pinterest?

Almost every type of business can benefit from using Pinterest’s e-commerce platform. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement.

Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections.

Service-oriented businesses can take advantage of Pinterest’s large following and diverse market to showcase their business.

Individual creatives also have a considerable advantage on Pinterest. DIY, crafting, fashion, and cooking are all hot topics on this popular site.

Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users.

What Types of Consumers Use Pinterest?

Pinterest has over 320 million monthly users. Though their users are mainly in the US, their global reach is continually growing.

Seventy-one percent of global Pinterest users are female. Pinterest calls their American female users “The Deciders” as they are responsible for 80% of household buying, and they control more than 50% of the wealth in the USA.

According to Pinterest, The Deciders control most food, drink, style, and beauty purchases in America. That means that their pins, boards, and suggestions carry real weight in the way households spend money.

Men are still using the platform as well. New data shows that more than 50% of new signups are men.

The majority of Pinterest users fall between the ages of 30 and 39. That demographic is followed closely by the 18-29 age group, making up 34% of Pinterest’s users.

One-third of American Pinterest users say they use the platform to follow brands. That means they are ready and willing to accept your messaging.

How to Setup for Pinterest E-commerce Sales

First, set up a business account. You can do this by converting a personal account or by creating a brand new business page. The business option gives you more analytics.

Having a well-branded, clear, and cohesive presence is the first thing to look out for when creating your Pinterest e-commerce page.

Fonts, logos, and consistent use of hashtags give your page a cohesive feel. People want brands they can rely on and trust. Keeping your social platforms professional and connected is an easy way to build brand integrity with your audience.

When you start posting, make sure you’re working with high-quality images, pinning like crazy, and keeping your product lists consistent and updated.

Quality counts here: eye-catching images, unique calls-to-action, and creative content will help attract and keep followers.

Use text overlays to increase mobile legibility and talk about special brand features like sales, discounts, blog posts, or brand updates — just like this example from Martha Stewart Living.

Martha Stewart living ecommerce example

Along with your high-quality photography, branded posts, and wow-worthy products, there is one more thing to remember when posting: SEO.

Their search feature means that consumers will use keywords to find products, which means you’ll want to show up in that search.

Make sure to use keywords in your pin titles and descriptions to increase the reach of your content.

Hashtags are another great way to insert relevant keywords to your posts. Adding one or two to your main title will help your products show up more often.

If you need help researching keywords, UberSuggest is free and offers a range of services from keyword suggestions to search traffic data.

Remember, driving sales is about more than just having a good product. Consumers want brands they can trust to lead them through the buying process.

The better your content, the better your sales.

How to Sell Products on Pinterest

Now that you’ve got your branded page setup, it’s time to start selling.

You’ll need to link and verify your website to set up Pinterest e-commerce products. Make sure to choose the site you make sales from, as you can only verify one website with a Pinterest business account.

If you want to use a data source, you can create catalogs that will upload your entire product library to Pinterest all at once. Not all brands will have the right data sets to use this feature.

If that option doesn’t work for your e-commerce store, rich pins also pull metadata directly from your website and into Pinterest. You will have to upload each Pin individually, but they allow your audience to see product descriptions and prices directly on Pinterest.

With rich pins, mobile app users can search in a “shop” view, click on pins they like, and then simply click a blue shop button that directs them to a product page and checkout.

Here are examples of the shop view and a rich pin with a buy button on the app:

pinterest shop section

You can also use Promoted Pins to increase your reach and following.

Promoted pins are Pinterest’s version of paid ads. You can pay to have your pins pushed to the top of your user’s feed, helping more people see your content.

Promoted product pins are a great way to direct traffic to your website and emphasize your selling features.

As with most social media paid ads, you can choose specific campaign goals, target demographics, and boost engagement options that will dictate your promotion’s cost, frequency, and duration.

Promoted pins look the same as regular pins, but they will say “Promoted” at the bottom. You can see an example of that with this El Jimador ad in the center below.

Promoted pins in Pinterest for e-commerce

You can also use Shop the Look Pins, which allow you to link several products in a single pin. These pins are great for fashion looks, home decor items, and DIY projects!

Products have a small white dot, indicating that users can click and shop that piece. Here’s an example from ShopStyle:

shopstyle pinterest e-commerce example

Pinterest will let you manually set up Shop The Look Pins once a product is uploaded. You can check out this guide for more info.

Looking for a walkthrough to set up your Pinterest e-commerce ads? Read An Incredible Guide to Generating Sales Using Pinterest Ads, or check out the video below!

How to Drive Sales with Pinterest E-commerce

If you want your Pinterest page to convert, you’ve got to gain a following. How can you make your page stand out from the crowd?

There are a few things you can do to make waves in the world of Pinterest e-commerce.

First, make sure to design your pins with shareability in mind. Infographics, relatable quotes, and DIY projects make for great Pinterest content.

Text overlays can be an effective way to lead your audience into your post. Try using an interesting quote to encourage clicks and interactions.

text overlay example pinterest

The top-five most popular Pinterest categories are:

  • Travel
  • Health & Wellness
  • DIY
  • Women’s style
  • Beauty

Likewise, keeping trends, holidays, and news in mind will also help you stay in users’ minds.

Is Christmas coming up? Showcase your brand’s most popular family gifts. Is summer on its way? Time to break out the punch bowls and fun summer drink recipes!

Video pins are often in Pinterest’s top results, so intersperse your content with videos and animated graphics.

Using video pins also allows you to showcase your products in real-time, as consumers would use them. That can go a long way in converting your audience.

pinterest video pin example

Next, it’s essential to create a sense of community around your brand.

All across the internet, people are looking to connect.

It isn’t enough to have the best product. You have to have the best community.

Brands that engage with their communities, and receive engagement back, have a better chance of growing and selling through online retailers.

Tactics like posting UGC (user-generated content), using influencer marketing techniques, and creating group boards, will help grow your community and bring more engagement to your brand.

Additionally, staying on top of your analytics will help you track your user data so that you can better understand your audience’s interests, wants, and needs.

Pinterest Analytics lets you see which pins drive the most clicks, what kind of audience you are attracting, and which categories bring in sales.

You’ve heard it before–don’t ever sleep on your analytics.

Conclusion

Pinterest e-commerce features were created with brand success in mind, so if you haven’t jumped on board yet, now is the time.

With quick-funnel options, reactive buying promises, and plenty of ways to increase engagement and awareness, Pinterest e-commerce is the place to be.

Here’s your challenge: create an in-depth Pinterest strategy, set up your business account, link your products, and start selling.

What can you test to increase your sales on Pinterest?

The post How to Use Pinterest for E-commerce appeared first on Neil Patel.


Source: https://neilpatel.com/blog/pinterest-ecommerce/

Best Business Credit Cards

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A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company.

The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash. 

Your next big purchase could result in a free flight, a free night in a hotel, or even a few hundred dollars back into your pocket. You can’t get these types of benefits if you’re using checks or ACH transfers for business purchases—credit cards are the only way to access these perks.

But all business credit cards are not created equally. Navigating the waters and trying to find the best option for your business can be tough, especially with hundreds of choices to consider.

Which one is the best? It’s tough to name just one, but I’ve narrowed down the top five that I can recommend with conviction. 

The Top 5 Options For Business Credit Cards

  1. American Express Blue Business Plus
  2. Chase Ink Business Preferred
  3. Brex Mastercard Corporate
  4. Hilton Honors American Express Business Card
  5. Capital One Spark Classic

How to Choose the Best Business Credit Card For You

Not every business has the same needs when it comes to purchasing. It’s important to find a card that’s designed to reward you the most for your spending habits. So as you’re shopping around and evaluating different cards, keep these considerations in mind:

Credit Score

The very best business credit cards typically require a minimum credit score to apply. If you have a new business and haven’t established a long history of business credit quite yet, it could be tough to get these cards.

The business owner’s credit score is also a factor that needs to be taken into consideration here. If your personal score is high, then you should be able to get these cards, even if your business is new. 

For those of you with poor business credit and a low personal credit score, you might have to apply for a secured credit card until you can boost your score.

Never apply for cards if you don’t meet the minimum qualification terms. If the credit company pulls a hard credit check and rejects your application, it could lower your score even more.

Type of Rewards

Nearly every business credit card offers some type of membership rewards. These can come in the form of cash back, points, travel perks, and more. 

Which type of rewards do you want? There’s really no right or wrong answer here. 

Some businesses prefer cash back because it’s easier to understand. Others like to accumulate points and then redeem those points for other types of benefits. 

Membership Fees

How much will the business credit card cost you?

Generally speaking, the higher the annual fee, the better the rewards. But with that said, most businesses won’t necessarily need rewards that justify an expensive yearly fee.

There are plenty of great free business credit cards to consider. Other cards might cost up to $600, while the majority fall somewhere in between. 

My rule of thumb is this—only pay an annual fee if you can justify it with the rewards that you’re actually going to use. 

Spending Categories

It’s common for business credit cards to offer better rewards in certain spending categories. Examples include food, gas, or travel. 

Let’s say a card offers you 5% cash back in the travel category (flights, hotels, Uber, etc.). That’s great; but if you only travel for work once per year, it might not be enough of a reason to get that card. 

But if you have a fleet of 20 vehicles on the road and all of your drivers will have an employee card, it makes sense to have a card that rewards you for gas purchases. 

Bonus Offer

This shouldn’t make or break your decision. But most business credit cards will offer you a significant bonus for signing up.

For example, if you spend $10,000 in the first three months using a new credit card, you could get 100,000 points—or something along those lines. 

This can be a great opportunity to rack up points, cash back, or get other benefits. I wouldn’t go out of my way to buy things that I don’t need. But if you have a big purchase coming up, consider putting it on your new card so you can redeem the bonus offer.  

Just understand that this is a marketing strategy the card companies use to entice new sign-ups. So don’t let an appealing bonus offer distract you from the annual fees or other factors in your cardmember agreement. 

The Different Types of Business Credit Cards

Before we get into the reviews of my favorite business credit cards, I want to quickly explain the different types of cards that you can choose from.

Cash Back Rewards Cards

Cards that offer cash back are pretty straightforward. Depending on the card, you can get a certain percentage of your card spending credited back to your account at the end of each month. This is usually applied automatically. 

Some cards offer a fixed cash back percentage on all purchases, such as 2% or 3%. Others will have higher percentages on specific categories, like 3% on gas, 2% on travel, 1% on everything else. 

You might even find cards that change the cash back percentage based on your annual spending, such as 4% cash back on the first $50,000 spent in a calendar year, and 2% on everything after. 

Points Rewards Cards

A business credit card that rewards you with points is a little bit more complex. But these can be extremely advantageous if you know how to use them properly. 

Unlike cash back rewards, you’ll need to manually redeem your points to get the benefits. You could potentially save your points for one big purchase and get something for free, or use them periodically to get discounts every month. 

In some cases, you might even be able to redeem your points for cash back as well. 

Airline Affiliate Credit Cards

Certain credit cards are associated with specific airlines. Your perks will be even better when you travel with that airline.

For example, you might get free checked bags, lounge access, double rewards points on all purchases through that airline, and complimentary upgrades. These cards make sense for those of you who travel frequently and are loyal to a particular airline. 

Just make sure that the airline has a hub in your closest airport and flies to the places you frequently travel for work; otherwise, it won’t be worth it. 

Hotel Affiliate Credit Cards

Similar to the airline credit cards, a hotel affiliate card will give you extra rewards for being loyal to a certain hotel chain. You might even get rewarded with one or two free nights every year, included with your membership fee. 

These types of cards are perfect for people who frequently travel for work. It’s common for hotel rewards cards to offer benefits like free wi-fi, free breakfast, and free upgrades. Depending on the card, you might automatically qualify for a membership status with that hotel as well. 

Employee Credit Cards

Some business credit cards will allow you to get extra cards for your staff. Most do this for free (because they want to encourage spending), but others might charge a small fee. 

If you want to distribute cards to your employees, look for a business credit card that will give you some control over that spending. I’m sure you trust your staff, but you don’t want them to run wild and spend erratically. So you can potentially set spending limits on those employee cards as a way to control how those cards get used. 

Secured Business Credit Cards

If you have poor credit or no credit, you might have trouble qualifying for a traditional credit card. But secured business credit cards are an excellent way for you to build credit. Here’s how they work.

You’ll deposit money into an account, and that amount essentially becomes your credit limit. 

If you fail to make your payments, then the card company can just take the funds from that account. But by making on-time payments every month, you can build your credit and ultimately apply for a regular credit card, without having to secure it with a deposit.

#1 – Amex Blue Business Plus Review — The Best For Everyday Purchases

The Blue Business Plus card from American Express is perfect for those of you who want a great business credit card with no annual fee.

You can apply online and get a decision in as little as 30 seconds. 

Earn 2x points on your first $50,000 in purchases every year; then unlimited 1x points on everything after—no category restrictions.

  • Free employee cards and rewards points based on employee spending
  • Up to $300 in statement credits for Dell, DocuSign, and FedEx
  • Expanded buying power for purchases above your spending limit
  • Vendor pay features by Bill.com
  • Set up account alerts
  • Manage everything directly from the Amex mobile app
  • Expense management tools, year-end summary, and online statements

American Express has the best customer service team in the industry, which is another great perk of this card.

For those of you who prefer cash back instead of rewards points, the Amex Blue Business Cash card is essentially the same thing (with 2% and 1% cash back). So that’s another option to consider with no annual fee. 

#2 – Chase Ink Business Preferred Review — Best For Travel Rewards

If you travel frequently but don’t want a card that’s associated with just one hotel or one airline, Chase Ink Business Business Preferred will be a top choice for you to consider. 

New cardmembers will get 100,000 bonus points (worth about $1,250 towards travel) after spending $15,000 within the first three months of opening a new account.

Here’s an overview of why I like this card so much:

  • Earn 3x points on first $150,000 on travel, shipping, internet, cable, phone, and advertising purchases each year
  • Earn 25% more when you redeem travel purchases through Chase Ultimate Rewards
  • Free employee cards with the ability to set individual spending limits
  • No foreign transaction fees
  • Travel protection and purchase coverage
  • Fraud protection and personalized account alerts

For business owners and employees that frequently travel for work, the Chase Ink Business Preferred card is an excellent choice. 

This card has a $95 annual fee. You can apply online to get started. 

#3 – Brex Mastercard Corporate Review — The Best Business Credit Card For Startups

The Brex Mastercard Corporate card is a bit unique compared to other options on our list. This card is branded as “the first corporate card for startups.”

In simple terms, the card aims to provide smaller companies and startups with rewards similar to cards designed for larger corporations.

The business Mastercard from Brex is a popular choice for tech startups. Here are some noteworthy highlights:

  • No hidden fees or personal guarantees
  • Apply in 5 minutes, and a virtual card gets activated upon approval
  • Credits on services like AWS
  • 7x points on remote collaboration tools (Slack, Zoom, GoToMeeting, Gong, etc.)
  • 3x points on food delivery (UberEats, Grubhub, DoorDash, etc.)
  • 2x points on recurring software (Salesforce, Slack, GitHub, etc.)
  • 1x points on all other purchases

You can redeem your points for travel, miles, or statement credits. 

While the card is made for startups, you need to have a high cash bank balance to qualify. You’ll need at least $50k in the bank to be considered, along with other qualifications. 

#4 – Hilton Honors American Express Business Card Review — Best For Hotel Rewards

If you travel frequently you’re loyal to Hilton’s extensive portfolio of hotels, look no further than the Hilton Honors Amex Business card.

For a limited time, new cardmembers can earn 130,000 Hilton Honors bonus points after spending $3,000 in eligible purchases within the first three months of opening a new account.

Once approved, you’ll automatically qualify for Hilton Honors Gold status. This comes with perks like an 80% bonus on all base points, complimentary room upgrades, and more. 

Here’s a quick look at some of the other top features and benefits associated with this card:

  • Free weekend night reward (after spending $15,000 in a year)
  • Second free weekend night reward (after spending $60,000 in a year)
  • 10 complimentary visits to 1,200+ airport lounges each year
  • Hilton Honors Diamond status after $40,000 in purchases
  • No foreign transaction fees
  • 12x points earned on per dollar spent on Hilton hotels
  • 6x points earned per dollar spent on gas, telephone services, shipping, restaurants, flights, and car rentals
  • 3x points earned per dollar spent on all other purchases

This card can be yours for the low cost of just $95 per year. That price is easily justifiable if you travel frequently. 

#5 – Capital One Spark Classic Review — The Best For Building Bad Credit

As I mentioned earlier, not everyone will qualify for business credit cards with the best rewards. If you have poor credit, you’ll need to build that credit before you can apply for certain cards.

For those of you who fall into this category, I strongly recommend the Capital One Spark Classic card

Even if you’ve recently defaulted on a loan or have a limited credit history, you should be able to qualify for this card. Here’s an overview of its benefits:

  • No annual fee
  • Unlimited cash back on all purchases
  • Free employee cards (with ability to track employee spending while earning rewards)
  • Zero fraud liability
  • Automatic fraud alerts via text, email, or phone
  • Ability to pick your own monthly due date
  • Automatic payments so you don’t have to worry about forgetting
  • No foreign transaction fees
  • Roadside assistance for auto emergencies (like jumps, tows, and tire changing)
  • Free extended warranty and protection on eligible purchases

When it comes to cards with no annual fee for businesses with bad credit, you won’t find a better option than the Spark Classic card from Capital One. 

Summary

Before you apply for a business credit card, make you follow the methodology and buying guide that I explained earlier. 

When it comes to finding the best option for your business, I strongly recommend the cards reviewed in this guide. Regardless of your situation, I’m confident that one of those options will suit your needs. 

The post Best Business Credit Cards appeared first on Neil Patel.


Source: https://neilpatel.com/blog/best-business-credit-cards/

Ubersuggest Chrome Extension: The Ultimate Link Build Tool

Over the next few months, you are going to see a lot of updates in Ubersuggest, including new features.

But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension.

If you haven’t installed it, make sure you go and do so now

No more Neil’s face

The biggest complaint we got about the extension was “my face” being in the search results.

You know, that speech bubble that looked something like this…

So, I removed it.

I know you don’t like it based on the reviews, so I tried to leave it in as long as possible because it’s branding.

Indirectly it keeps me and my agency top of mine so hopefully, it would eventually drive business.

Link building

You may have noticed that there is a little “U” symbol within your browser bar once you install the extension.

If you don’t see it, just click on the extension icon…

And then click pin next to Ubersuggest…

Now whenever you visit a site (other than Google) you can click on the “U” to see data.

But what’s new is we have added link data. So when you click on “Backlinks” you’ll see link data on any given site.

You can see the domain score (our version of authority), the number of backlinks, referring domains and organic monthly traffic a website receives.

You’ll even see a chart of link growth (or decline) over time.

And as you scroll down you’ll even see more metrics…

The chart above breaks down how many new and lost links you are getting on a daily basis.

And beneath that you’ll see a list of links pointing to any given site. You can then search for a specific link using the search box or you can use the filtering options.

Keyword gaps

I know that I mentioned a while ago that I am releasing a feature that show competitive domains and gives you an overview of the keywords your competition ranks for that you don’t.

That way you can find more opportunities to go after if you want more traffic.

That’s still coming out soon. We are roughly a month or so away from releasing it.
Source: https://neilpatel.com/blog/link-building-chrome-extension/

The Ubersuggest Chrome Extension: The Ultimate Link Build Tool

Over the next few months, you are going to see a lot of updates in Ubersuggest, including new features.

But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension.

If you haven’t installed it, make sure you go and do so now

No more Neil’s face

The biggest complaint we got about the extension was “my face” being in the search results.

You know, that speech bubble that looked something like this…

So, I removed it.

I know you don’t like it based on the reviews, so I tried to leave it in as long as possible because it’s branding.

Indirectly it keeps me and my agency top of mine so hopefully, it would eventually drive business.

Link building

You may have noticed that there is a little “U” symbol within your browser bar once you install the extension.

If you don’t see it, just click on the extension icon…

And then click pin next to Ubersuggest…

Now whenever you visit a site (other than Google) you can click on the “U” to see data.

But what’s new is we have added link data. So when you click on “Backlinks” you’ll see link data on any given site.

You can see the domain score (our version of authority), the number of backlinks, referring domains and organic monthly traffic a website receives.

You’ll even see a chart of link growth (or decline) over time.

And as you scroll down you’ll even see more metrics…

The chart above breaks down how many new and lost links you are getting on a daily basis.

And beneath that you’ll see a list of links pointing to any given site. You can then search for a specific link using the search box or you can use the filtering options.

Keyword gaps

I know that I mentioned a while ago that I am releasing a feature that show competitive domains and gives you an overview of the keywords your competition ranks for that you don’t.

That way you can find more opportunities to go after if you want more traffic.

That’s still coming out soon. We are roughly a month or so away from releasing it.
Source: https://neilpatel.com/blog/link-building-chrome-extension/

How to Turn One Piece of Content into Multiple for SEO

Posted by liambbarnes

As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following.

But as people consume more and more content each day, they become less receptive to basic content that doesn’t provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on.

However, that doesn’t mean that you need to start from scratch. There’s a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.

It takes time to write a brand-new blog article every day, especially when you’re an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale.

So, how do you create a lot of great content?

You start with video.

If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Let’s walk through the process.

Using video to scale content

Did you know that the average person types at 41 words per minute (WPM), but the average person speaks at about 150 WPM? That is about 3.5 times faster speaking rather than typing. 

In fact, this article was transcribed.

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. It can consume an entire workday.

An easier way to do this? Record yourself on Loom or another video software, save it, and send the video file to an audio/video transcription service. There are so many tools, like Rev.com or TranscribeMe, that do this for relatively cheap.

Of course, even if you’re relying on text-to-speech, there’s still editing time to take into account, and some would argue it will take MORE time to edit a text-to-speech transcription. There isn’t a “best way” to create content, however, for those who aren’t strong writers but are strong speakers, transcription will be a powerful way to move at a quicker pace.

The step-by-step process 

Once you write out your content, how do you ensure that people read it?

Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed.

Let’s break down how to get the most out of your content.

1. Grab attention with your topic

    Sometimes, content ideation can be the most challenging part of the process. Depending on the purpose of your content, there are various starting points.

    For example, if you’re writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Why? You need to understand what your audience searches for and how to ensure you’re in the mix of search results. 

    If you’re creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. Why? Note what they’re saying are the most important aspects or if there is a new feature/addition for the audience. These points can be tied into a topic that might pique the target reader’s interest.

    2. Create an outline for the blog

      When you’re building out your blog structure, record a video similar to how you would write a blog article.

      In this case, by creating an outline for the article with the questions that you ask yourself, it’ll be easier to format the transcription and the blog after you record.

      3. Pick your poison (distribution strategy)

      Now that you’re ready to begin recording your video, decide where your content will be distributed.

      The way you’ll distribute your content heavily influences the way you record your video, especially if you’re going to be utilizing the video as the content itself (Hello, YouTube!).

      For example, if you run a business consultancy, the videos that you record should be more professional than if you run an e-commerce surf lifestyle brand. Or, if you know you’re going to be breaking the video up, leave time for natural “breaks” for easy editing later on.

      By planning ahead of time, you give yourself a better idea of where the content will go, and how it will get there.

      4. Your time to shine

      There are numerous free video recording software available, including Zoom and Loom.

      With Zoom, you can record the video of yourself speaking into your camera, and you will get an audio file after you hang up your call.

      With Loom, you can use the chrome extension, which allows you to record yourself in video form while sharing your screen. If you have additional content, like a Powerpoint presentation or a walk-through, this might be the tool for you.

      Regardless of the way that you record, you need an audio file to transcribe and transform into other content formats later on.

      5. Transcribe your video

      The average writer transcribes one hour of audio in around four hours, but some of the best transcribers can do it in as little as two hours.

      To put that into perspective, the average one-hour audio file is about 7,800 words, which would take the average writer around three and a half hours to write.

      Additionally, you have to add research time, internal linking, and many other factors to this, so on average it’ll take around an hour to write 1,000 words of a high-quality blog post.

      Transcription shortens the length of this process.

      When looking to transcribe your audio, you can send files out to transcription tools including Rev or TranscribeMe. Once you send them the audio file, you’ll typically receive the audio file back in a few hours (depending on the demand).

      6. Alter transcription into blog format

      You’ll receive the transcribed content via email, broken out by speaker. This makes it much easier to format post-transcription.

      If you properly outlined the blog prior to recording, then this editing process should be simple. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired.

      7. Chop your video into digestible parts

      Here’s where things get interesting.

      If you’re using your video for social media posts, shorten the video into multiple parts to be distributed across each platform (and make sure they’re built to match each platform’s guidelines).

      Additionally, quotes from the video can be used to create text graphics, text-based social posts, or entire articles themselves.

      Think of the watering holes that your target audience consumes information on the internet:

      • Google
      • LinkedIn
      • Instagram
      • Facebook
      • Twitter
      • YouTube

      Each platform requires creating a different experience that involves new, native content. But that doesn’t mean you have to start at zero.

      If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read.

      Boom. You have another resource to share, which can also include proper keywords so it ranks higher on the SERP.

      Let’s say you end up editing the video down to about five minutes. From here, you can make:

      • A five minute video to post on YouTube and your blog
      • Ten 30-second videos to post across several social media platforms
      • Twenty 100-word posts on LinkedIn
      • Thirty 50 to 60-word posts on Twitter

      Woah.

      Not to mention there are other platforms like Reddit and Quora, as well as email marketing, that you can also distribute your content with. (Turn one of the 100-word LinkedIn posts into the opening in your latest newsletter, and attach the full video for those who want to learn more!)

      By starting off with an all-encompassing video, you extend your content capabilities from a regular blog article into 50+ pieces of content across multiple social media platforms and search engines.

      For example, Lewis Howes (and many other brands and marketers) are famous for utilizing this method.

      As you can see below, Howes had an interview for his podcast with Mel Robbins, which is scaled across YouTube and podcast platforms, but he took a quote from her in the interview and scaled it across Instagram, Twitter, and LinkedIn.

      When you build out your content calendar, simply copy and paste certain sections into an excel spreadsheet, and organize them based on date and platform. Make sure they make sense on the platform, add an extra line or two if you need to, and work your magic.

      This will save you hours of time in your planning process.

      8. Distribute

        Now that you have created your various forms of content, it’s time to make sure it appears before the right eyes.

        Having a consistent flow of relevant content on your website and social media platforms is a crucial part of empowering your brand, building credibility, and showing that you’re worth trusting as a potential partner.

        As you repurpose older content as well, you can repeat this process and pull together another 50+ pieces of content from a previously successful article.

        Improving organic search visibility

        “Discoverability” is a popular term in marketing. Another way to say it is “organic search visibility”. Your brand’s search visibility is the percentage of clicks that your website gets in comparison to the total number of clicks for that particular keyword or group of keywords.

        Normally, you can improve your visibility through writing a piece of content that reflects a target keyword the best and build links to that page, which improves your rankings for that keyword and long-tail variations of that keyword.

        However, as you begin to grow your business, you may begin heavily relying on branded search traffic.

        In fact, one of the biggest drivers of organic traffic is branded traffic. If you don’t have an authoritative brand, it’s challenging to receive backlinks naturally, and therefore more difficult to rank organically.

        One of the biggest drivers of brand awareness is through social media. More than 4.5 billion people are using the internet and 3.8 billion are using social media.

        If you want more people to search for your brand, push relevant social media campaigns that do just that.

        But even further than that, we are seeing more and more social media platforms such as Pinterest, YouTube, and Twitter showing up as search results and snippets. For example, below is the SERP for the keyword “how to make cookies”, where a series of YouTube videos show up:

        And this SERP for the keyword “Moz“ has the most recent Tweets from Moz’s Twitter.

        Writing content that ranks will continue to be important — but as Google keeps integrating other forms of social media into the SERPs, make time to post on every social media platform to improve search visibility and make your brand discoverable. 

        But, duplicate content?

        Duplicate content can be defined as the same content used across multiple URLs, and can be detrimental to your website’s health. However, from what we have seen through multiple conversations with marketers in the SEO world, there is no indication that websites are getting penalized for duplicate content when reposting said content on social media platforms.

        Conclusion

        Say goodbye to the time drain of creating one piece of content at a time. The most effective way to create a successful content marketing strategy is to share thought-provoking and data-driven content. Take advantage of this process to maximize your output and visibility.

        Here are some final tips to take away to successfully launch a content marketing strategy, using this method:

        1. Consistently analyze your results and double down on what works.
        2. Don’t be afraid to try new tactics to see what your audience is interested in (Check out a real-world content strategy I helped get results for here).
        3. Analyze the response from your audience. They’ll tell you what is good and what is not!

        Have other ideas? Let me know in the comments! 

        Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


        Source: https://moz.com/blog/turn-one-content-piece-into-multiple-seo

        Best Domain Registrar

        Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

        The best domain registrars are affordable, easy to use, and secure. 

        But with thousands of options to choose from, analysis paralysis takes over. From privacy and security to configuration and DNS management, it’s understandable to feel confused or unsure. 

        However, there’s good news. I’ve used countless domain registrars over the course of my online career and I’ve narrowed things down to my top five recommendations. 

        As long as you choose one of these registrars, you’ll be in good hands. 

        In this article, I cover how to choose the best domain registrar, the different places to get a domain, and the only companies I highly recommend to anyone interested in creating a new website for their business.

        Let’s get started!

        The top 5 options for domain registration:

        1. Domain.com – Best for long-term registrations
        2. Bluehost – Best for bundling with web hosting
        3. NameSilo – Best for buying domains in bulk
        4. Google Domains – Best for Google integrations
        5. Namecheap – Cheapest domain registrar

        How to choose the best domain registrar for you

        Deciding on a domain registrar can feel impossible, especially with so many options to choose from. 

        But knowing what to look for helps narrow things down. 

        And while I stand behind each of my top recommendations, I want to share the criteria I considered when making this list. Feel free to use it as you go through the process of deciding which domain registrar is right for you.

        Registration period and renewal rates

        Most domain registrars offer promotional pricing for your initial contract term. Some limit your initial contract term to one or two years, while others may give you five to ten years.

        So if you’re looking to save money, your best bet is opting for the longest registration period available. This is also a great way to ensure no one else can buy it, since you don’t have to remember to renew it every year. 

        Domain.com offers a five-year registration period, so I highly recommend it. However, Namecheap offers ten years, so it’s also a great option. 

        Number of domains

        It’s common for large and small companies alike to buy multiple domain names, including:

        • Common misspellings of their original name
        • Various domain extensions
        • And similar domain names

        Why? To make sure no one else can buy a similar name or intentional misspelling to steal their traffic. It also ensures your website is easy to find, even if someone doesn’t know how to spell it or what extension you’re using. 

        And while it’s a good idea, it’s not necessary, especially if you’re just starting out. 

        If you’re interested in buying 50+ domains, NameSilo is your best option. However, if you need less than that (or just one), Domain.com is my #1 recommendation. 

        Furthermore, if you need web hosting as well, Bluehost offers one domain name free for the first year. So, this is an excellent option if you need a single domain name and web hosting for a new website. 

        Domain management

        Domain names may feel like a “set it and forget it” type of thing. But in reality, they aren’t. They require ongoing management including renewals, security, and accessibility. 

        Different domain registrars may handle domain management differently, so it’s crucial to understand how things work with the company you choose. 

        For example, most registrars offer auto renew services, meaning you don’t have to manually renew your domain registration every year. 

        This is essential for keeping your website accessible, even during your renewal period. 

        Alternatively, you may need to terminate your domain. So, you need to understand the guidelines for doing so with the domain registrar you choose. 

        Furthermore, you may have to manually connect your domain or verify different services using DNS management (it’s a lot easier than it sounds). So make sure the domain registrar you choose gives you unlimited access to your DNS records. 

        WHOIS privacy

        Domain name registration involves providing your personal details to the domain registrar. However, doing so means your information is now part of the public record. 

        But the good news is it doesn’t have to be, thanks to WHOIS protection

        This is a privacy service that masks private information, like your email, address, phone number, and more. So, it’s not accessible to scammers, hackers, or anyone looking for your information online. 

        Some registrars charge for this service, while others offer it for free.

        But I highly recommend you use it, regardless of the registrar you choose.

        Unless you’re registering your domain with your company’s address, phone number, etc. This information is already public so it won’t hurt to have it attached to your domain. 

        Note: Domain.com charges $8.99/year and Bluehost charges $11.88/year for this. But Namecheap, NameSilo, and Google Domains offer privacy for free.

        Domain transfers

        If you want to change domain registrars in the future, you have to do a domain transfer. Some registrars make this free and easy, while others charge for it. 

        So, make sure you read through your registrar’s transfer policy before making any final decisions. It’s important to choose a company you can count on, even when you’re transferring to a different service. 

        Otherwise, the transfer can cause unwanted downtime or accessibility issues for your website. 

        Domain name extensions

        While .com is the most common domain extension, there are others including .org, .net, .co, .tech, and more. Plus, there are also country specific extensions, too. 

        If you want a .com, you’re safe choosing any of the registrars on this list. 

        However, if you’re looking for a different extension, you need to search around to find a registrar that offers what you want. 

        The different types of domain registrars

        There are several different places you can buy a domain name. However, I highly recommend going through a domain registrar or with your web hosting provider. 

        Domain registrars

        Domain registrars handle the tech side of assigning IP addresses to domain names and reserving domain names as well. With that said, you’re in charge of managing and maintaining your domain name after you purchase it from the domain registrar. 

        Bundled with web hosting

        If you need web hosting, you can get a free domain name from Bluehost for the first year. 

        Resellers

        Domain resellers are exactly what they sound like. They resell domain names in partnership with domain registrars, but resellers typically charge extra so they can make money, too. Furthermore, they usually don’t have dedicated support. 

        This is why I don’t recommend buying through a reseller. 

        All of the recommendations on this list are domain registrars or web hosting companies. 

        However, you can check ICANN for a complete list of accredited domain registrars. If a company isn’t on the list, they’re probably a reseller. 

        #1 – Domain.com — The best for long-term registrations

        Domain.com powers more than 1.2 million websites around the world. With a beginner-friendly interface, and the ability to buy as many domain names as you want, it’s my #1 recommendation. 

        It’s also great for long-term registrations because you can register your domain for up to five years at a time. 

        This means you don’t have to worry about renewing it every year and you can pay for everything in advance (no annual payments). 

        Every domain comes with:

        • Transfer Lock Security – TLS
        • A free SSL certificate
        • Email and URL forwarding
        • Complete DNS control
        • 24/7/365 customer support
        • An extensive knowledge base

        Furthermore, Domain.com is extremely affordable. You can expect to pay $9.99 per year for .com domains for your initial contract period. And they renew at $13.99 per year after that. 

        They also offer hundreds of different domain extensions including .blog, .co, .net, and .org plus some you’ve probably never heard of. 

        However, keep in mind you have to pay an extra $8.99/year for privacy and protection. 

        Domain.com also offers several upsells throughout the process including G Suite and web hosting. But you can skip these and buy them separately if you end up needing them. 

        #2 – Bluehost — The best for bundling with web hosting

        Bluehost is my #1 web hosting recommendation. And you also get a free domain name for the first year when you bundle the two together. 

        So, if you’re starting a brand new website, Bluehost is an excellent choice.

        However, if you want to buy more than one domain name, I highly recommend using a domain registrar, like NameSilo, instead. Bluehost domains are more expensive than other options on this list so it only makes sense if you need one domain with web hosting, as well. 

        All domain registrations come with standard features, including:

        • Intuitive domain management dashboard
        • Free SSL certificate
        • Auto renewals
        • Domain locking
        • Complete DNS control
        • 24/7 expert support
        • Self-service knowledge base

        After the first year, your .com domain name renews at $12.99 per year. And you have to pay an additional $11.99 per year ($0.99 per month) to mask your private information. 

        Bluehost also offers a Microsoft 365 upsell, but you can skip this and purchase it separately if you end up needing it later on. 

        #3 – NameSilo — The best for buying in bulk

        If you’re interested in buying numerous domain names to cover similar names, common misspellings, or alternative extensions, NameSilo is the best choice. 

        They offer bulk order discounts if you buy more than 50 domains in a single order. 

        However, if you need a single domain name (or fewer than ten), I recommend going with Domain.com instead. It’s a bit more expensive but it’s easier to use. 

        Every domain you purchase automatically comes with:

        • Free privacy protection for life
        • DNS management tools
        • Email and domain forwarding
        • Domain defender protection
        • Locking/unlocking capability
        • Monetized parking page
        • 24/7 customer support

        For 1 – 49 domain names, each .com is $8.99 per year ($0.10 more than Namecheap). However, that price stays the same when it’s time for renewal, rather than jumping up a few dollars more per year. 

        For 50 – 100 names, each one is $8.89 per year. With steeper discounts at higher volumes. So, the more you buy, the more money you can save. 

        And these discounted rates apply at renewal time as long as you have the same number of active domains in your account. 

        Lastly, don’t forget to say “yes” to WHOIS privacy protection at checkout. 

        It’s free but you have to opt in to use it. 

        #4 – Google Domains — The best for Google integrations

        If you’re familiar with the Google interface, Google Domains is comfortable and familiar. 

        Plus, they also make it a breeze to integrate your domain with other Google tools, like G Suite, Google Analytics, and Google Search Console. 

        Furthermore, Google Domains is a smart choice if you only need 1 – 10 domain names and appreciate the simplicity of the Google platform. However, if you need more than that, there are cheaper alternatives for buying domain names in bulk (like NameSilo). 

        With absolutely no upsells, it’s hard to beat the streamlined checkout process. 

        And every domain name includes:

        • Free privacy protection (unlike Domain.com and Bluehost)
        • Email forwarding services
        • Easy access to add-on services
        • Domain sharing
        • 2-step verification
        • Cloud DNS
        • DNS exporting
        • 24/7 customer support

        At $12.99 per year, Google domains is affordable and inline with the other domain registrars on this list. However, you get privacy protection for free as an added value. 

        #5 – Namecheap — The cheapest domain registrar

        Although price is a small factor, if you’re looking for the most affordable domain registrar for a single domain, you should choose Namecheap.

        They’re a reputable domain registrar currently managing more than 10 million domain names.

        Plus, their straightforward and intuitive interface makes buying a domain name a breeze. It takes less than a few minutes and you don’t have to worry about countless upsells or distractions. 

        With that said, there are a few upsells you can skip, including web hosting, private email, G Suite, and EasyWP. You don’t need any of these from your domain registrar. 

        You can (and should) buy these separately if you end up needing them down the road. 

        However, every domain registration includes:

        • Free privacy protection
        • Domain name security
        • 24/7 live chat support
        • Extensive knowledge base
        • Full DNS access

        Prices start at $8.88 per year for .com domains. Plus, you get free privacy protection and you can register for up to ten years in advance. This is an excellent way to save a few dollars and avoid the hassle of renewing every year. 

        Keep in mind that your domain name renews at $12.98 per year after your initial contract. 

        Summary

        At the end of the day, the registrar you choose doesn’t really matter (as long as you go with one of these recommendations). What’s important iis getting the domain name and extension you want at a reasonable price with the protection and security you need. 

        With that said, Domain.com is great for most users and Bluehost offers a free domain for the first year if you need web hosting services as well. 

        However, both charge extra for privacy protection.

        On the other hand, NameSilo, Google Domains, and Namecheap offer this protection for free. 

        NameSilo is excellent if you need hundreds of domains. Google Domains makes sense if you’re comfortable with the Google interface (and sharing more info with Google). And Namecheap is the most affordable registrar for .com domains. 

        So, regardless of what you need, your new domain name is just a few clicks away. 

        Which domain registrars have you tried in the past? And how was your experience?

        The post Best Domain Registrar appeared first on Neil Patel.


        Source: https://neilpatel.com/blog/best-domain-registrar/

        The 8 Best Content Marketing Companies of 2020

        Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising. 

        Content marketing can generate huge amounts of traffic, leads, and sales for your business. If you’re a company looking to get started with content marketing, this can be tough. 

        The 8 Best Content Marketing Companies of 2020

        What kind of content do your customers want from you? Is that the same kind of content that creates revenue for your business? Today we’ll take a look at the best content marketing companies in the industry. 

        1. NP Digital – Best for Immediate and Consistent Revenue Growth

        NP Digital is my content marketing company. Working with Mike Kamo, we created NP Digital to serve the millions of people who needed help with their content marketing. 

        No matter which business I was working on — Kissmetrics, CrazyEgg, Quicksprout — there were always a ton of people reaching out to me, people who needed help with their advertising and content marketing campaigns. Long time readers on my site know that I focused on revenue. 

        Rankings are important, but many marketers still focus obsessively on keywords and content that doesn’t lead to revenue. I’ve always focused on helping readers build a business that generates traffic, leads, and, most importantly, revenue. 

        Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. it’s always a package deal with content marketing. This means the content we create for our clients automatically performs well with Google, there’s no extra work required. 

        NP Digital is my way of helping everyone achieve the revenue and growth they deserve in their business. 

        NP Digital’s client list includes:

        • Facebook
        • Viacom
        • Google
        • GM
        • eBay
        • NBC
        • Thomson Reuters foundation
        • TechCrunch
        • Cheezburger
        • American Greetings

        2. Seer Interactive – Best for Big Data Search and Content

        Wil Reynolds founded Seer interactive, which got its start as a search engine optimization company. What makes Seer one of the best content marketing companies on our list is its focus and emphasis on big data. 

        Using a combination of in-house and third-party tools, they’ve built a massive data warehouse using an unbelievable amount of data to identify new, hidden, and unexpected customer trends. For example, Seer Interactive can instantly look across 20 million keywords, analyzing data from a variety of different angles. It created a big query environment with 202 million SERP data records. 

        If you’re in a competitive or cutthroat industry (e.g., finance, banking, or mortgages), this data is what you need to stay ahead of your competitors.

        With Seer Interactive, their approach is SEO heavy. That should be an important priority for every company, whether you’re big or small, but not every company is ready for Big Data.

        Seer Interactive’s client list includes:

        • Crayola
        • American Greetings
        • AWeber
        • Intuit
        • LinkedIn
        • Harvard University
        • BBVA Compass
        • Aon
        • University of Pennsylvania
        • Quill.com

        3. Distilled – Best for Technical SEO

        Distilled was founded by Will Critchlow and Duncan Morris in 2005. 

        From the beginning, Distilled has always been focused on technical SEO, focusing on the development aspects of content marketing. While other content marketing companies position themselves around big data, conversion optimization, or revenue generation, distilled builds their marketing around technical SEO.

        They host a two-day event called SearchLove each year; their conference brings together some of the world’s leading thinkers on the latest in search, analytics, content creation, optimizing your website, paid promotions, and more.

        They’ve been industry leaders in the online marketing and content creation space since 2005. Their content marketing services have branched out a bit to include digital PR and training courses, but their specialty is still the same. 

        Technical SEO.

        Distilled’s client list includes:

        • Red Bull
        • Zoopla
        • Rasmussen College
        • eBay
        • Simply Business
        • ConcertHotels.com
        • Cewe Photoworld
        • Grovo

        4. Fractl – Best for In-Depth, Research-Heavy Content

        Fractl is a research-heavy, data-driven content marketing company. As the screenshot above shows, they’re focused on rapid, organic growth that’s driven by content marketing, data journalism, digital PR, and search engine optimization. 

        Research makes Fractl unique. 

        They’re always researching industry-related topics, and they share their understanding of the art and science behind newsworthy content. They share their research in top publications, leading market resources, scientific journals, and authoritative conferences around the world.

        Their research has been published in MarketingProfs, TNW, The Economist, Time, the Harvard Business Review, the New York Times, Pub Con, and many other publications and journals.

        If you’re in a research-heavy industry and you’re looking for a high growth content marketing company, Fractl is a good choice. They’re one of the few content marketing companies that have a division dedicated to client growth.

        Fractl’s client list includes:

        • Avvo
        • Care.com
        • Indeed
        • ADT
        • Discover
        • DirecTV
        • Paychex
        • Porch
        • AutoNation
        • Fanatics

        5. Column Five – Best for Data and Content Visualization

        Budget: $10,000 +

        Column Five describes itself as a creative content agency. They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design.

        They ranked #291 on the Inc. 500 2013 list of fastest-growing media companies in the United States. They are most known for their “child of the 90s” viral video on behalf of Internet Explorer.

        As a content creation company, Column Five is focused primarily on content strategy, content creation, and content distribution. They rely on a simultaneous mix of organic and paid distribution channels to draw attention to client content.

        Column Five client list includes:

        • Visa
        • Pacific Life
        • Cornell University
        • The World Bank
        • Northwestern
        • Charles Schwab 
        • LinkedIn
        • Salesforce 
        • Bill & Melinda Gates foundation
        • Zendesk

        4. Single Grain – Best for Conversion-Driven Content Marketing

        Budget: $10,000+

        In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Using his marketing expertise and growth mentality, Eric nurtured and transformed Single Grain into the top digital marketing agency it is today.

        Before purchasing Single Grain, Eric had helped spearhead an online education company’s growth when it only had a few months of cash left in the bank. 

        “A month into it, the CEO pulls me aside,” Siu recalls, “and he’s like, ‘Eric, you know, 48 people, their families, they’re riding on your shoulders right now, and if you can’t hit numbers in the next month, we’re gonna have to let you go.’”

        Eric Sui and the Single Grain team are turnaround specialists. They know what it takes to turn a failing business into a successful one; they focus their attention on optimizing for conversions and rapid growth. 

        Single Grain client list includes:

        • Airbnb
        • Alexa
        • Amazon
        • Uber
        • Fujitsu
        • KitchenAid
        • Random House
        • TurboTax
        • Khan Academy
        • Crunchbase

        7. The Content Bureau – Best for B2B Content Marketing

        Budget: $25,000+

        The content Bureau bills itself as a premier B2B content marketing company. This agency is woman-owned, 100 percent virtual, and their team is 90 percent female. The Content Bureau focuses its attention on the technology, venture capital, and financial sectors, working almost exclusively with global corporations who rely on them year-round.

        Many of their clients are long-term, stable clients who prefer their premium approach, exclusive attention, and veteran workforce; 80 percent of their team have been with The Content Bureau for 10+ years. 

        As an organization, they give their clients lots of handholding; they’re open and transparent with each of their clients, and they deliver amazing service with their extraordinary content.

        The Content Bureau’s client list includes:

        • American Express
        • PayPal
        • Royal Bank of Canada
        • Adobe
        • ADP
        • Unilever
        • Magento
        • Microsoft
        • Cisco
        • Atlassian

        8. Web Profits – Best for SaaS Content Marketing

        Web Profits is the content marketing and advertising company that was co-founded by Sujan Patel and Alex Cleanthous. The company is focused exclusively on SaaS companies of all sizes, showing founders how to “10x demo bookings,” boost ARR and grow inbound leads dramatically.

        Patel doesn’t think of Web Profits as an agency. He calls it a marketing “hit squad,” a team of SaaS specialists who understand your business inside and out. Their company focuses on only one industry; They’ve refined their process based on real-life, in-the-trenches experience.

        What makes Web Profits so unique? Sujan Patel is the co-founder of Mailshake, his own SaaS business. He’s also the Managing Director of Ramp Ventures. He has an intimate understanding of what it takes to build a successful SaaS business from the ground up and is comfortable on both sides of the business. This makes the Web Profits team uniquely qualified to serve SaaS clients. 

        Web Profits client list includes:

        • Shopify
        • Rackspace
        • Logitech
        • Automattic
        • Expedia
        • Yahoo
        • Mint

        4 Characteristics that Make a Great Content Marketing Company

        Your content marketing depends on several factors to be successful. A good content marketing company will provide you with all of these, and they’ll have no problem demonstrating that they have the expertise they need to make your campaign a success. 

        Factor #1: A Stable Team of Content Creators

        A healthy content marketing company will have a roster of regular and consistent writers on their team. Stable writers are skilled at writing, grammar, logical consistency, and storytelling. These writers can draw your readers in, creating content that moves people towards a specific goal or objective that you have in mind. 

        These writers don’t need a lot of babysitting, and they’re able to figure things out, to a certain extent, on their own. They’re dependable, and they’re able to match your brand voice. 

        Content mills produce poorly written filler content that’s mainly written for search engines. When you contact a content marketing company, you’ll want to ask them questions about how they run their business. 

        • How many writers do you have on staff?
        • Are they freelance or W-2? Do you use a mix of both? 
        • How many of your writers are full time? Part-time? 
        • How do you manage your team of writers? 
        • How many years of experience does the average writer on your team have? 

        When you ask companies these questions listen to their answers carefully. Look for any inconsistencies or red flags. If you spot any red flags, bring them up immediately and ask for an answer. 

        Factor #2: Access to Publishers and Influencers

        According to Derek Halpern, founder of Social Triggers, you should be spending 20 percent of your time on content creation and 80 percent of your time on content promotion. The content marketing companies you work with are no different. If you’re investing a significant amount of time and money on creating an amazing piece of content, you should be spending 4x as much time on promotion. 

        You want to make sure everyone in your target audience that needs to see the content you’ve created, sees it. 

        When you’re working with a content marketing company, they should already have a list of influencers and publishers in their address book. They should also have connections and relationships with the right people, so they’re reasonably sure they can drive traffic to your content. 

        Factor #3: Specialized Knowledge About your Industry

        In an ideal world, your content marketing provider has a significant amount of experience in your space, or the ability to connect with experts who do. At a minimum, you’ll want to ensure that the content marketing company you choose can write credibly about the topics that are relevant to your business. 

        The more specialized the content, the more important these criteria are for your business. 

        Industries like healthcare, engineering, or finance require large amounts of specialized experience. It’s unrealistic to expect an inexperienced company to write credibly about a technical topic. On the other hand, there are some pros and cons that you’ll need to weigh for your business. 

        • Inexperienced Company Con: If you hire an inexperienced company, they’ll need more time to research and get up to speed. Content production will probably take more time than expected and will require more edits at first. 
        • Inexperienced Company Pro: they’ll bring new ideas that are perfect for beginners. Since they’re learning the space as they go, their writers will produce content that your audience also finds helpful. 
        • Experience Company Pro: If you hire an experienced company, they’ll produce content faster, and they’ll provide readers with a deeper level of insight that comes from years of experience. 

        Specialization requires specialists. The more technical your business, the more important it is to have a specialist on hand. Mainstream content can do very well with generalists. 

        Factor #4: Content Analysis and Measurement

        You’ll need to see the numbers; your content marketing company should be able to provide you with a detailed breakdown. You should receive data outlining your performance; they should provide you with the KPIs, metrics, and sentiment surrounding your content.

        You should be able to answer the following questions: