Facebook is making its cross-device Atlas data available to more advertisers

 Facebook changing the way it offers the cross-device ad measurement capabilities of its Atlas platform. The company relaunched the current version of Atlas in 2014 with a focus on what it calls “people-based marketing” — namely, the ability for advertisers to track users across devices. Last year, it shut down the ad serving part of the Atlas business and merged the… Read More
Source: https://techcrunch.com/2017/03/07/facebook-advanced-measurement/?ncid=rss


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