When we talk to customers who run small businesses, many of them say that marketing is the hardest part. It’s possible to be a charismatic leader with great ideas, a creative genius, or a wizard of sales and still feel a little lost when it comes to SEO, Facebook ads, and email marketing.
Sometimes, it’s because of time constraints. People running a small business are often doing the jobs of 3 or 4 people, and maintaining the proper amount of inventory is enough of a struggle without adding advanced segmentation to the to-do list.
But often, it’s simply a matter of knowing where to start. That’s where our friends at Udacity come in. They’ve developed an online program designed to give you a comprehensive education in digital marketing in just 3 months. MailChimp and other top companies collaborated on lessons to help you master our platforms and the fundamentals of our marketing specialties.
If you’re looking to learn and want hands-on experience and mentoring, but can’t devote yourself to it full-time, Udacity’s digital marketing nanodegree program is worth a look.