Link Building Strategies: The Complete List

Link Building Strategies: The Complete List

This is the most complete list of link building strategies on the Web. Period.

In fact, you’ll find 178 strategies, tips and tactics on this page.

So if you’re looking to build powerful backlinks, you’ll really enjoy this list.

I want strategies that are:


  1. Beginner
  2. Intermediate
  3. Advanced

Show only Brian’s favorite strategies:


  1. Yes
  2. No

Beginner techniques

Alumni Lists and Directories

BeginnerNo

Most college sites (or standalone alumni websites) have a section of their site dedicated to their alumni. And some of them link out.

For example, here’s a business listing (with a link) on the SMU Alumni site.

Alumni lists

Ask People You Know for Links

BeginnerNo

This can be friends, relatives, employees, colleagues, business partners, clients… just about anyone.

More and more people are creating their own sites and blogs (or know people that do).

That said: you really only want to get links from relevant websites. If it’s not relevant, it’s not going to have much of an impact. Plus, these people might be (rightly) hesitant to link to your jewelry store from their football blog.

Be Specific With Your Outreach

BeginnerYes

Don’t be afraid to (gently) let your outreach targets know exactly where you want your link to go.

This isn’t being pushy: it’s considerate. Otherwise you force them to figure out where your link should go.

Here’s a real life example of a very specific outreach email:

Example of a very specific outreach email

Better Business Bureau

BeginnerNo

Links from the BBB are now all nofollowed. And Google has said that getting listed on the BBB doesn’t directly help your SEO. That said, if you believe that getting listed on the BBB website itself has some SEO value, it might be worthwhile.

The price of a BBB listing is determined by region and by number of employees. For example, St. Louis BBB ranges from $370 for 1-3 employees all the way to $865+ for 100-200 employees. Anything over that, as well as additional websites, constitutes as additional charges.

Either way, you are SUPPOSED to get a link of some kind out of all of this. You need to check on your listing once it is published as each region has their own rules regarding their directory. There have been some instances where a business’ website URL in the directory listing was NOT a live link, only text. All you have to do is contact your BBB representative and ask for that to be changed.

Blog Commenting

BeginnerNo

Do blog comments directly lead to dofollow links? No.

But they’re an awesome way to get on a blogger’s radar screen… which CAN lead to links.

For example, in the early days of Backlinko, I’d comment on marketing and SEO blogs all the time:

Brian comment on another site

And this helped me build relationships with bloggers in my niche. And weeks or months later, I noticed some bloggers spontaneously linking to me. And others ask me to guest post on their site.

Blog Directories

BeginnerNo

If you have a blog, you can submit it to various blog directories.

For example, here’s a link to my blog from AllTop:

Blog directories

Chamber of Commerce

BeginnerNo

Getting a link from your Chamber of Commerce is a guaranteed link just waiting for you to get. In some cases, though, it takes a little bit of time to find the right person to get in touch with.

Company Directory Submissions

BeginnerNo

Just like general web directories, you can submit your site to general company directories.

Just like with most submission-based tactics, focus on getting links from highly-relevant sites. For example, are you startup in NUC? Then this business directory would be a solid link.

Company directory submissions

Contribute to Crowdsourced Posts

BeginnerYes

Unless you’re insanely busy, always say “YES!” to crowdsourced post invites. They usually ask you stuff you already know. So it should only take you 5-10 minutes to write a response.

For example, here’s a link that I got from a crowdsourced post a while back:

Contribute to crowdsourced content

Create an RSS feed

BeginnerNo

If your blog runs on any popular Content Management System (like WordPress) you probably already have an RSS feed. If you don’t, create one.

How does an RSS feed help with link building? it’s simple. There are sites out there that will scrape your content (stealing it without permission). And they find your content via your RSS feed. Just make sure to include internal links to other pages on your site in your content. That way, even if the scrapers don’t link to your original post, they’ll at least copy your internal links.

Here’s an example of a scraper site that scraped my content… including my internal links:

Create an RSS feed

Create Shoulder Niche Content

IntermediateYes

In a boring niche? Well, it’s still possible to get links. You just need to be creative.

For example, one industry study found that “tangential content” (content not directly related to what a site sells) resulted in 30% more links and 77% more social shares:

<img class="" src="https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares.png&quot; sizes="(max-width: 1600px) 100vw, 1600px" srcset="https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares.png 1600w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-300×183.png 300w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-768×469.png 768w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-1024×626.png 1024w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-1418×867.png 1418w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-1164×711.png 1164w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-709×433.png 709w, https://backlinko.com/wp-content/uploads/2018/11/tangential-content-resulted-in-more-links-and-shares-582×356.png 582w" title="Tangential content resulted in more links and shares" alt="Tangential content resulted in more links and shares" style="max-w
Source: https://backlinko.com/link-building-strategies

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