Snapchat’s Zenly launches shelter-in-place leaderboard

Snapchat’s location sharing app acquisition Zenly has gamified shelter-in-place during the COVID-19 outbreak. Today the app launched its Stay At Home challenge that shows a leaderboard of which friends have spent the most percentage of the last three days in their homes. Users can see who’s social distancing the best and share stickers of the scoreboard and coronavirus prevention tips to Snapchat, Instagram, and other apps.

Location apps like Zenly typically encourage users to go out and explore the world suddenly lost most of their purpose due to widespread order for people to self-quarantine. They even might have incentivized people to disobey those orders. But by building a game around isolation, Zenly could make it cool to show off how you’re NOT grabbing coffee, visiting friends, or taking a walk down Main St.

Zenly’s CEO Antoine Martin announced the feature this morning, and credited a tweet I posted on March 15th calling for developers to build a gamified quarantine app as the inspiration. The quick work and rapid deployment was spearheaded by Danny Trinh, the renowned designer of Path who joined the company last year. TechCrunch broke the news back in June 2018 that Snapchat had acquired Zenly for $213 million plus retention bonuses.

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