The Best Website Builders (In-Depth Review)

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There is one decision in life that you simply cannot get wrong.

And no, it’s not choosing the right partner or career. 

That life-changing decision comes down to what website builder you decide to use. 

Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success. 

And to build a great site, you need a great web builder. Assuming of course you are like the vast majority of people with no technical skills. If you do have skills, what are you doing here? Get building!

But fret not. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the best website builder.

The Top 4 Best Website Builders

  1. Wix
  2. Weebly 
  3. Shopify
  4. WordPress

The Different Types of Website Builders

When choosing a website builder, your first consideration should be what your actual needs are. There are a multitude of reasons to want to start a website and they will affect the services and features you will need. 

For instance, is your goal to set up shop as an eCommerce entrepreneur, dropshipping items from abroad? 

Do you want to start a simple blog documenting your travel adventures?

Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. 

Regardless of your goals, the idea of “knowing thyself” applies here. Think deeply about what you want now, but also your roadmap for the future. Once you commit to a particular website builder, it can be difficult to change later on. 

After getting a clear idea of your needs, you will then need to consider the different types of web builders available. 

Keep in mind that many website builders fit multiple categories, serving each need to a different extent. 

General-purpose website builders

There are thousands of reasons to create a website, and nowadays, it seems like every person and organization has one. 

To service such great demand, some website builders have taken a holistic approach in terms of appeal and their tools.

For example, these sites typically have a lot of features that other types of website builders have, such as the ability to blog.

However, as they are multi-purpose in nature, you cannot expect these features to not be as in-depth and robust as more specialist platforms. 

Some use cases for general website builders include:

  • Information websites – If your goal is to simply host information online, these general website builders can be quite useful. For instance, you may have a kitchen renovation company and want to start reaching potential customers online. 
  • Personal branding – Managing your personal brand is becoming more important every day. It is particularly important for independent workers and entrepreneurs as well as for employees applying for jobs.

An example of an information website. 

Content management platforms 

Content is what drives the web, and one of the oldest yet still most relevant forms of content is the blog post. 

Considering blogging is such a crucial part of the web, some website builders have been designed with a content management system in mind.

In the case that you want to get your thoughts out there; ideally, in a serious and sustained way, a blog website builder may be the right option for you. Use cases include:

  • Professional writing – This goes without saying, but if you want to be a writer, you actually have to write. Typically, you need a place where you can showcase your talent. Whether you are a business writer or journalist, maintaining a personal blog is important.
  • Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. Setting up a blog with a strong content management system helps to get ideas out in a sustained way. 

An example of a content-centric website.

Essentially, blog website builders are a good choice if you plan on writing long term and it is one of the things you focus on. 

eCommerce platforms 

Another type of website builder are eCommerce platforms. These platforms allow you to build and manage online stores through the ability to list goods, fulfill orders, and take payments. 

These website builders are useful for:

  • Side hustles – Perhaps you are interested in selling some goods in addition to your day job and don’t have the time to dedicate to the operational side of things. These website builders are great to solve this problem, as they handle the backend of your business. 
  • Digitizing your store – Maybe you already have a brick and mortar store and are looking to make your stock available online. In this situation, this type of website builder will take all the technical complications out of setting up online.

An example of an eCommerce website.

How to Choose The Best Website Builder For You 

Now it is time to take a closer look at some of the specific features to consider when evaluating a website builder.

Remember that although some website builders may fall into the same category, each may suit your needs differently.

For instance, you may be setting up an online shop and your primary consideration may be a low learning curve, whereas somebody else may be thinking about a platform that can allow them to scale easily. 

Here are some features you should consider.

Ease of use 

Things to consider:

  • Intuitiveness – Some website builders are easy to use and have simple interfaces with drag and drop functionality. This is useful as you won’t have to Google changes you want to make with the tool.
  • Learning curve – If you are not great with technology, it is unlikely you will want to spend hours learning how to set up a website. Some website builders are much easier than others.
  • Setup time – Similarly, you may want to get your site up and running immediately, particularly if it is an event you want to promote. 
  • Ongoing management – Needing external help to manage your site defeats the purpose of a website builder. It must be easy to manage in terms of updates. 

If you are new to setting up online or are time-constrained, how easy it is to get started will likely be your primary concern. 

Scalability 

Things to consider:

  • Custom code – Website builders use standardized code, which are the building blocks of a website. These allow you to easily create a site with various features. In some cases, however, you may need your own custom features and the ability to write your own code.
  • Migration – At some point, you may want to host your website yourself. However, not all website builders allow you to easily make this move. In some cases, you may have to redevelop your site from scratch.
  • Integrations – You will probably create new goals as your website grows, such as running ads or embedding social feeds. Some website builders are more compatible with other platforms and are easier to integrate.

You should think strongly about scalability if you are already an established business looking to create an online presence. This is particularly true if you are already selling products at scale in the real world. 

Startups in the fundraising process and are looking to scale fast or even change core features of their product should also take caution here. 

Support 

Things to consider: 

  • Support channels – You will need to consider the different ways you can get in touch with support teams such as live chat, email, and phone. In-depth FAQ’s (frequently asked questions) are also important.
  • Responsiveness – If your site breaks at 5 PM eastern time, but their support only works European hours, then you are in trouble. Some teams may also respond much quicker than others. 
  • Engagement – Unfortunately, some support teams are useless. Maybe they are being paid very little so they do not care, or they are overworked. Either way, you need support that can actually solve your problems.

If you plan on running a site with a lot of visitors and it happens to go down, the last thing you want is an unresponsive support team. This is especially true if you plan on driving a lot of traffic at a given time.

A website builder with a strong support team is also useful if you are just getting started online, considering you may still get stuck, even with simple interfaces. 

Price 

Things to consider: 

  • Cost – Some website builders can be more costly, with some reaching upwards of $299 a month (for landing pages, for instance). Others are permanently free with the option to upgrade for a small monthly fee. 
  • Trial – Before you commit, it can be useful to take advantage of a trial offer to play around with the tools. You will likely find that some are a better fit than others.
  • Hosting & domain – Most website builders will host your website on the web, which is typically included in the price. Some may also offer a domain as part of the package. Otherwise, you would have to purchase these yourself. 

If you plan on making money from your website, either by selling products directly or to capture leads, then price should not be a key consideration for you. Make an investment in the best service for your needs. 

However, if you just want to set up a small information site, then you could do with the cheapest options. 

Generally, website builders that have feature depth are typically more expensive as they solve more specific problems. 

Features 

Things to consider: 

  • eCommerce shop – If you plan to sell things online, you need a website builder that allows you to do so. Consider sub-features such as payment processing and product catalogs.
  • SEO – Some website builders have tools that allow you to rank better in Google searches.
  • Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes.  
  • Community – In some cases, you may want to expand your website into a community where people can communicate and network (otherwise known as a forum).
  • Analytic tools – Website builders may also offer analytic tools that help track traffic on your website or at least integrate with other tools that do.
  • Niche features – Perhaps there are some special features you are looking for such as the ability to set up a crowdfunding campaign in addition to having a standard website.

The features of a website builder are the main thing to consider when deciding which route to follow. This is because they will have the most impact on your specific goals.

For instance, if you want to set up a landing page for a specific product, trying to optimize with a generic site builder will be a pain. It will probably lack the in-depth analytic tools that a dedicated landing page builder would have. 

Also keep in mind that there are some features that you may not need now, but you could need in the future, such as if you plan on running paid ads to your blog posts. 

Design 

Things to consider: 

  • Themes and templates – Website builders allow you to start with a predesigned website that is customizable to various extents. Some themes serve different purposes in terms of branding and utility. 
  • Mobile-friendliness – You will need to ensure that your website builder automatically makes your website easy for mobile users, typically with responsive design.
  • Customization – It is likely you will want to make some changes to your template. You will need to consider the various customization tools available. 

Regardless of your goal, you should always be concerned with providing a great user experience to the people who are visiting your site. It simply makes logical sense – if your site is hard to navigate, people won’t get the most out of it.

The actual design and branding are important too. For instance, some designs are more corporate while others are more welcoming. There may be a design template that really suits your particular brand.

And if you are selling something, you need to ensure that the design is optimized to increase conversions.

Now that you have a good understanding of the types of website builders and the features to look out for, it is time to take a look at some of the best website builders on the market. 

#1 – Wix / Website Builder — The Best For General Use 

If there is one website builder that you have likely heard of, it is probably Wix. The effort that Wix puts into their marketing is phenomenal. Wix is so successful, in fact, that they have featured high profile celebrities like Jason Stratham in some of their campaigns. 

Not only that, but Wix has results to show for it too, with over 160 million websites hosted by the company. 

Wix is the best website builder if you don’t have a specific need in mind. Even in the opposite case, this is true, such as if you have broad needs and are aiming for different functionality. 

Wix is truly the “jack of all trades” in the sense that it does everything well, but nothing is truly exceptional. However, it serves its purpose for the average person looking to set up a website.

Pros of Wix 

Here are the best things about Wix:

  • Powerful app market – Wix has an enormous amount of add on features that you can access through their app market. Want to book meetings directly on your site? They have got you covered. Want a live chat pop up box? Simply click and install it on your site.
  • Covers every need – Wix covers most of the needs of people looking to set up a website. This includes setting up an eCommerce store, blog, or even just a simple information website.
  • Lots of templates – Wix has a wide variety of templates that you can choose from to get your website up and running quickly. Their templates are well designed and take the user experience into consideration. 

Cons of Wix 

Here are the weaker parts about Wix:

  • The user interface can be difficult – Although Wix is aimed at the mass market, the user interface can be quite tricky especially if you want to customize your site. You will often find yourself having to Google how to complete certain tasks. .
  • No migration – A huge downside with Wix is that you’re locked in, so you cannot take the code of your website somewhere else later on. This can cause problems if you quickly need to scale your business. 
  • Jack of all trades, master of none – Wix’s main strength is also its weakness. Although it has many features, it cannot compete with the quality of niche website builders.

Who should use Wix?

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